# Honest Stock Photo Libraries With #ShowUs, Dove is Redefining What Stock Photos of Women Look Like By Laura McQuarrie | Published 2019-03-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stock-photos-of-women References: [prexamples](https://www.prexamples.com/2019/03/dove-getty-images-girlgaze-create-the-largest-stock-photo-library-ever-to-represent-real-women/) & [dove](http://www.dove.com/showus) To address the fact that a high percentage of women don't see themselves represented in media and advertising, [Dove](https://www.trendhunter.com/trends/the-code) teamed up with [Getty Images](https://www.trendhunter.com/trends/disability-representation) and Girlgaze to redefine what stock photos of women look like. The project resulted in the creation of what is now recognized as the largest stock photo library to represent real women. The #ShowUs project involved capturing 5,000 images to break stereotypes and increase representation for all women. The large image library features 179 women from 39 countries and 116 female and non-binary photographers. These images have the potential to be used by worldwide media and advertisers. For the first time, Getty Images has made it possible for the 176 photographers who participated in the project to personally define their own search descriptions and tags in their own language and terms. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Diverse Stock Photo Libraries:** Creating diverse stock photo libraries to promote inclusivity and representation in media and advertising. - **Photography Platforms for Social Change:** Developing photography platforms that facilitate the creation of impactful projects promoting social change. - **User-defined Image Search Terms:** Enabling users to define their own search descriptions and tags in their own language and terms. ### Sectors Adopting This - **Advertising:** Adopting more diverse and representative stock photo libraries for more inclusive advertising campaigns. - **Photography:** Developing photography platforms and libraries that promote social change and diversity. - **Technology:** Creating user-defined search features and platforms that promote diversity, social change, and inclusivity. ## Related on Trend Hunter - [Aesthetic Stock Platforms](https://www.trendhunter.com/trends/dupe.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Synthetic AI Photography](https://www.trendhunter.com/trends/generated-photos1.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Disability Representation-Encouraging Grants](https://www.trendhunter.com/trends/disability-representation.md) - [Diversity-Focused AI Image Generators](https://www.trendhunter.com/trends/ai-image-generator.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [High-Quality AI-Training Image Datasets](https://www.trendhunter.com/trends/image-datasets.md) - [Empowering AI Image Generators](https://www.trendhunter.com/trends/missjourney.md)