# Personalized Shopping Services Stitch Fix Freestyle Delivers a Customized Shopping Experience By Laura McQuarrie | Published 2022-01-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stitch-fix-freestyle References: [wellandgood](https://www.wellandgood.com/stitch-fix-freestyle/) & [stitchfix](https://www.stitchfix.com/?irgwc=1&utm_source=impact&utm_campaign=affiliate-partner%7Cimpact%7Call%7Cgn%7Cprospecting%7Cnull%7Call%7Cus%7CSkimbit%20Ltd.&utm_medium=affiliate-partner%7Call%7Cprospecting%7Call%7Cnull%7Cnull%7Cnull%7Cwellandgood.com&utm_content=Online%20Tracking%20Link&utm_term=Skimbit%20Ltd.&psid=10078&psn=Skimbit%20Ltd.&pcrn=Online%20Tracking%20Link&pid=4461&pcid=8369&pcrid=477659&click_id=w3mSF23zYxyIT2LXgOUUvyZOUkGyFM0qyWHA2g0) [Stitch Fix Freestyle](https://www.trendhunter.com/trends/stitch-fix-vision) gives shoppers access to their very own personalized store where they can discover and instantly purchase items that are thoughtfully curated for them. The customized shopping experience starts with a style quiz that determines an individual's budget, preferences and sizes, and the artificial intelligence stylist suggests 24 ensembles. Over time, the system becomes smarter and better able to understand a user's needs and preferences. On the platform, shoppers can find a range of brands like Girlfriend Collective, [Club Monaco](https://www.trendhunter.com/trends/club-bero) and [adidas](https://www.trendhunter.com/trends/indian-shopping-app), and it functions like a hybrid subscription service and smart shopping assistant. The time-saving resource is ideal for customers who want to enjoy a simplified shopping experience and an easy way to refresh their wardrobe. The convenience-focused experience still allows for browsing, but it has the potential to save shoppers from sifting through endless options online. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 81% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Personalized Shopping:** As more shopping services become available, businesses can use AI to suggest products based on a customer’s previous purchases and online behavior. - **Smart Shopping Assistants:** Integrating AI technology with shopping assistants streamline the process, making it more efficient for customers who still want a human touch. - **Hybrid Subscription Service:** Combining subscription services with tailored shopping experiences can create a more customized product delivery system that simplifies the shopping experience while promoting loyalty. ### Industries Being Reshaped - **Fashion:** Retailers can benefit from integrating personalized shopping technology into their e-commerce platform, leading to faster sales and boosted customer satisfaction. - **Retail:** Retailers can use personalized shopping to establish a competitive advantage, by offering one-of-a-kind shopping experiences that keep them ahead of the curve. - **E-commerce:** As e-commerce continues to boom, personalized shopping services and smart shopping assistants will become paramount to not only keeping up with the competition, but staying ahead of it. ## Related on Trend Hunter - [GenAI Style Visualizers](https://www.trendhunter.com/trends/stitch-fix-vision.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI-Powered Stylists](https://www.trendhunter.com/trends/fitcheck-ai.md) - [AI Style Assistants](https://www.trendhunter.com/trends/fitcheck-ai1.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [AI-Powered Personal Shoppers](https://www.trendhunter.com/trends/perplexity-shopping-experience.md) - [AI Fashion Assistants](https://www.trendhunter.com/trends/your-ai-personal-stylist.md) - [AI Style Consultants](https://www.trendhunter.com/trends/styleadviceai.md)