# Sleep-Inducing Stir-In Supplements LR LIFETAKT Wins an Award for Its NIGHT MASTER Supplement By Kalin Ned | Published 2020-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stirin-supplement References: [lrnightmaster](https://www.lrnightmaster.com/) NIGHT MASTER is a "new sleep drink [that] ensures long-term, restful sleep if consumed regularly." Launched by LR LIFETAKT, the product was recognized by German Brand Award 2020 in the 'Health & Pharmaceutical' category. The stir-in supplement is marketed as the "secret of healthy sleep." The formula of NIGHT MASTER is all-natural and scientifically proven, as well as vegan and free from gluten, sugar, and lactose, It includes ingredients such as hops and saffron extract alongside aloe vera, L-tryptophan, magnesium, zinc, and a vitamin B complex. The high-impact recipe assures that consumers will fall asleep faster, enjoy a deeper slumber, and will wake up feeling refreshed. The stir-in supplement is recommended to be mixed with 100 ml of water and drank in 30 minutes prior to bedtime. Image Credit: LR LIFETAKT ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **All-natural Sleep Supplements:** There is an increasing trend in the market for all-natural sleep supplements that promote long-term, restful sleep. - **Scientifically Proven Formulas:** Consumers are seeking sleep supplements with scientifically proven formulas that include ingredients like hops and saffron extract to help them fall asleep faster and wake up feeling refreshed. - **Vegan and Gluten-free Options:** The demand for vegan and gluten-free sleep supplements is on the rise, providing an opportunity for brands to cater to these specific dietary needs. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can explore the development of all-natural sleep supplements with scientifically proven formulas to meet consumers' increasing demand for restful sleep. - **Pharmaceutical:** The pharmaceutical industry can capitalize on the trend of sleep supplements by creating vegan and gluten-free options that are backed by scientific research. - **Food and Beverage:** The food and beverage industry can tap into the market for sleep-inducing supplements by developing stir-in drink formulas that provide a convenient and effective way for consumers to improve their sleep quality. ## Related on Trend Hunter - [Research-Backed Sleep Supplements](https://www.trendhunter.com/trends/researchbacked-sleep-supplement.md) - [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md) - [Targeted Sleep Supplements](https://www.trendhunter.com/trends/nightwise.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Powdered Sleep Supplements](https://www.trendhunter.com/trends/ag1-launches-agz.md) - [Sleep-Enhancing Dissolvable Magnesium Powders](https://www.trendhunter.com/trends/dissolvable-magnesium-powder.md) - [Sleep Support Supplements](https://www.trendhunter.com/trends/sleep-support-supplement.md) - [Sleep Support Supplement Packs](https://www.trendhunter.com/trends/momentous-sleep-pack.md) - [Sleep-Supporting Drink Mixes](https://www.trendhunter.com/trends/iqmix-magnesium-electrolyte-powder.md)