# Light Stir-In Pasta Sauces The Loyd Grossman Stir-In Sauces Have No Added Sugar By Michael Hemsworth | Published 2023-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stirin-sauces References: [foodbev](https://www.foodbev.com/news/loyd-grossman-expands-premium-pasta-sauce-range/) & [loydgrossmansauces](https://www.loydgrossmansauces.co.uk)  The [Loyd Grossman](https://www.trendhunter.com/trends/loyd-grossman-premium-sauce) Stir-In Sauces from [Premier Foods](https://www.trendhunter.com/trends/creamy-pasta-sauce) are a series of pasta products perfect for chefs to use to create a restaurant-inspired meal from the comfort of home. The sauces come in two varieties including Tomato & Mascarpone and Sun-dried Tomato & Basil, which are both free from added sugar to give them a non-HFSS profile in the UK. Priced at £3.50 each, the sauces come in 185-grams jars that are rolling out to participating [Morrisons](https://www.trendhunter.com/trends/heinz-pasta-sauces) locations now with additional retail availability to expand in July 2023. Global Marketing Director, Cooking Sauces at Premier Foods Andrey Sokirkin commented on the Loyd Grossman Stir-In Sauces saying, "The Stir-In Sauces are also HFSS-compliant to appeal to more health-conscious consumers – and ensure retailers can display them anywhere in-store for maximum visibility. By bringing both a high-quality and better-for-you experience, the sauces will attract new and loyal customers looking to try something new from a trusted brand that is known for its quality cooking sauces.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 31% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **No Added Sugar Sauces:** Opportunity for companies to develop and market healthier sauce alternatives by removing added sugars. - **Restaurant-inspired Home Cooking:** Opportunity to create and promote products that allow consumers to recreate restaurant-quality meals at home. - **Hfss-compliant Products:** Opportunity to cater to health-conscious consumers by developing products that meet HFSS (high in fat, salt, and sugar) guidelines. ### Where This Applies - **Food Manufacturing:** Food manufacturers can explore the development of no added sugar sauces and restaurant-inspired meal solutions. - **Grocery Retail:** Grocery retailers can stock and promote HFSS-compliant products to cater to a growing health-conscious consumer base. - **Health Food and Wellness:** Health food and wellness industries can incorporate no added sugar sauces into their offerings to provide healthier options for consumers. ## Related on Trend Hunter - [Mediterranean-Style Pasta Sauces](https://www.trendhunter.com/trends/loyd-grossman-premium-sauce.md) - [Versatile Jarred Pesto Sauces](https://www.trendhunter.com/trends/pesto-sauces.md) - [Low-Cost Own-Brand Cooking Sauces](https://www.trendhunter.com/trends/go-local-cooking-sauce.md) - [International Cuisine-Inspired Pasta Sauces](https://www.trendhunter.com/trends/dolmio-intensify-pasta-sauces.md) - [Authentic Italian Pasta Sauces](https://www.trendhunter.com/trends/crosta-mollica.md) - [Artisan-Inspired Pasta Sauces](https://www.trendhunter.com/trends/filippo-berio-pasta-sauces.md) - [Social Media-Inspired Pasta Sauces](https://www.trendhunter.com/trends/heinz-pasta-sauces.md) - [Chef-Approved Cooking Sauces](https://www.trendhunter.com/trends/ottolenghi-sauces.md) - [Prepackaged QSR Brand Sauces](https://www.trendhunter.com/trends/leon-grocery-sauces.md)