# Debut Sneaker Silhouettes Stine Goya Launches the 'DON'T WALK' Sneaker Silhouette and Campaign By Kanesa D | Published 2023-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stine-goya References: [hypebae](https://hypebae.com/2023/4/stine-goya-debut-sneaker-silhouette-images-release-info) & [uk.stinegoya](https://uk.stinegoya.com/?gclid=Cj0KCQjwuLShBhC_ARIsAFod4fIXrR5sJB2FyhWOETU0mGh8bGd9MU35cEymC3viI4NKvuBRScubNjAaAjOUEALw_wcB) Stine Goya has announced the launch of a [new sneaker silhouette](https://www.trendhunter.com/trends/dior-roadie) and accompanying campaign called '[DON'T](https://www.trendhunter.com/trends/dunk-low-sneaker-5) WALK.' The sneaker is meant to transport the wearer into its "colorful universe" through its three unique 'Midnight Black,' 'Hydrangea Blue,' and 'Verde' colorways. The sneaker is made using a combination of [suede, mesh, and leather](https://www.trendhunter.com/trends/dries-van-noten-suede-sneaker), and comes equipped with details such as elastics and a chunky midsole. “Sneakers are intrinsic to the Copenhagen way of life. Creating our own line of sneakers has been a dream of mine for some time now, so I am thrilled to be able to see that vision come to life finally,” says Stine Goya, Founder and Creative Director, in a press release. The Stine Goya 'DON'T WALK' sneakers and campaign can be viewed online and at select retail partners globally at the brand's website. Image Credit: Stine Goya, [hypebae](https://hypebae.com/2023/4/stine-goya-debut-sneaker-silhouette-images-release-info), [uk.stinegoya](https://uk.stinegoya.com/?gclid=Cj0KCQjwuLShBhC_ARIsAFod4fIXrR5sJB2FyhWOETU0mGh8bGd9MU35cEymC3viI4NKvuBRScubNjAaAjOUEALw_wcB) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 66% | Activity: 19% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Unique Sneaker Silhouettes:** Brands can innovate by releasing sneaker designs that stand out with unique colorways and materials. - **Chunky Midsole Sneakers:** Sneaker brands can explore chunky midsole designs to cater to the current trend in footwear fashion. - **Sneakers as a Representation of a Brand's Universe:** Brands can use their sneaker designs to reinforce their brand identity and create a loyal following among sneaker enthusiasts. ### Where This Applies - **Footwear Industry:** Brands can experiment with innovative sneaker designs and materials to stand out in the competitive footwear industry. - **Fashion Industry:** Sneakers continue to become more of a fashion statement, and designers can explore new ways to utilize this trend in their collections. - **Marketing Industry:** Companies can leverage sneaker releases and campaigns to create buzz and generate interest in their brand among consumers. ## Related on Trend Hunter - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Fusion Sporty Loafer Sneakers](https://www.trendhunter.com/trends/ganni-x-new-balance-1906l.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Low-Profile Lifestyle Sneakers](https://www.trendhunter.com/trends/sunset-sneaker.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md)