# Refreshing RTD Cocktails STILLY Beverages are Not Seltzers & Not Ordinary Cocktails in a Can By Laura McQuarrie | Published 2022-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stilly References: [fabnews.live](https://fabnews.live/appartement-103-creates-premium-ready-to-drink-stilly/) & [stilly](https://stilly.com/)  STILLY is on a mission to carve out a new space for itself in the beverage category with drinks called a "stilly." These [ready-to-drink cocktails](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) are not hard seltzers but light and refreshing cocktails made with [premium vodka](https://www.trendhunter.com/trends/premium-vodka-cocktails) or other distilled spirits, fine bubbles, plus a squeeze of [natural juices and natural flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). The brand is introducing itself to the world with a trio of vodka stilly flavors: Partymaker+ (cranberry lime,) Vibe Machine (grapefruit,) and The Fuzz (peach.) As a brand, STILLY is defining itself with an identity that's all about pleasure, effervescence, sharing and good spirits, along with special moments and a sense of togetherness with friends. Already, STILLY has made its name known with a launch in Minnesota and the brand plans to move nationwide as a next step. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 52% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **RTD Cocktail Innovation:** STILLY Beverages is introducing ready-to-drink cocktails made with premium vodka or other distilled spirits, fine bubbles, natural juices and natural flavors as a refreshing alternative to hard seltzers. - **Premiumization of RTD Cocktails:** STILLY Beverages is carving out a new space for itself in the beverage category by infusing high-quality ingredients and natural flavors such as cranberry lime, grapefruit, and peach into its ready-to-drink cocktails. - **Effervescence Trend:** STILLY Beverages is capitalizing on the growing consumer demand for bubbly and refreshing drinks with its fine-bubbled ready-to-drink cocktails. ### Sectors Adopting This - **Alcoholic Beverages:** STILLY Beverages is disrupting the alcoholic beverage industry with its refreshing ready-to-drink cocktails that offer a new alternative to hard seltzers and traditional cocktails. - **Canned Beverages:** STILLY Beverages is disrupting the canned beverage industry by introducing a new line of ready-to-drink cocktails that offer a unique and enjoyable drinking experience. - **Premium Spirits:** STILLY Beverages is disrupting the premium spirits industry by using high-quality ingredients and natural flavors such as cranberry lime, grapefruit, and peach to create a line of RTD cocktails that offer a premium experience to consumers. ## Related on Trend Hunter - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Smooth RTD Canned Cocktails](https://www.trendhunter.com/trends/the-set-up.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md)