# Personified Retail Installations Bikini Berlin's Stills & Strokes Pop-Up is Visually Playful By Jana Pijak | Published 2017-03-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stills-strokes References: [frameweb](http://www.frameweb.com/news/stills--strokes-creates-a-fresh-festive-aesthetic-at-bikini-berlin) & [stillsandstrokes](http://www.stillsandstrokes.com/bikini_berlin.html) Design studio Stills & Strokes is the creative force behind this Bikini Berlin retail installation. The personified pop-up space consists of visual elements and architectural details that are sculptural and colorful. Drawing inspiration from pop art, this retail installation was showcased as a [holiday brand activation](https://www.trendhunter.com/trends/jo-malone-christmas-special) inside popular shopping center Bikini Berlin. Rather than taking the traditionally festive route when it came to design, the Stills & Strokes team opted for elements that were unexpected and kid-friendly. These included metallic and patterned wrapping paper that was layered strategically. In addition, boxed packaging was set up throughout the brand activation and was accented with Stills & Strokes' signature cartoon eye motifs. Founded by visual artist Melanie Homann and photographer Stefan Vorbeck, the studio appeals to younger demographics with its fearless use of color and playful design details -- both showcased in this captivating and interactive [shopping mall popup](https://www.trendhunter.com/trends/unbounded-sanctuary). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Pop Art-inspired Retail Installations:** Brands can create visually captivating retail installations that draw inspiration from pop art, offering unexpected and kid-friendly design elements. - **Layered and Strategic Packaging:** Innovative packaging design can incorporate metallic and patterned wrapping paper, with a strategic layering approach to create an engaging retail experience. - **Fearless Use of Color in Retail Design:** Retail spaces can appeal to younger demographics by embracing bold and playful design details, with a fearless use of color to create a visually appealing environment. ### Where This Applies - **Retail Design:** The retail design industry can explore innovative ways to create visually captivating installations that attract and engage customers. - **Packaging Design:** The packaging design industry has an opportunity to develop creative and strategic approaches to layered packaging that enhances the overall retail experience. - **Visual Arts and Photography:** The visual arts and photography industry can contribute to the retail sector by offering expertise in bold and playful design elements, using color to create captivating retail spaces. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Pastel Fitness Retail Stores](https://www.trendhunter.com/trends/fitness-retail-store.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Vibrantly Pink Skelter Installations](https://www.trendhunter.com/trends/stay-playful.md)