# Hopeful Fitness Gear Still the Sea Offers Health and Home Decor Products to Stop Human Trafficking By Elise Ying-Hei Ho | Published 2013-02-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/still-the-sea References: [stillthesea](http://stillthesea.com/) Founded by former lawyer and current consultant, Still the Sea’s CEO Elizabeth Grennan hopes to do her part to help stop human trafficking. Inspired by what she calls an “adventure” while volunteering for Next Generation Nepal, Elizabeth Grennan witnessed the effects of human trafficking. Promoting health and wellness along with faith, the former corporate lawyer’s Still the Sea donates a portion of its proceeds from yoga mats, jewelry, accessories and other fitness items to [International Justice Mission](https://www.trendhunter.com/trends/socially-minded-companies), an organization that assists victims of slavery, sexual exploitation, oppression and other victims of violence as well as Love 146, which helps victims of child sex trafficking. All products can be purchased on the Still for Sea website. Contact Information Still the Sea [website](http://stillthesea.com/) Still the Sea Facebook Still the Sea [Twitter](https://twitter.com/StillTheSea) Still the Sea Pinterest ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Social Impact Fitness Gear:** Opportunity to disrupt the fitness industry by offering products that support a social cause such as stopping human trafficking. - **Charitable Donations in Wellness:** Opportunity to integrate charitable donations into wellness products to create a positive impact. - **Ethical Fashion Accessories:** Opportunity to create fashion accessories that are ethically sourced and contribute to social justice causes. ### Sectors Adopting This - **Fitness:** Opportunity for fitness brands to align with social causes and donate a portion of their proceeds to make a positive impact. - **Wellness:** Opportunity for wellness brands to incorporate charitable giving into their products and services to support meaningful causes. - **Fashion:** Opportunity for the fashion industry to embrace ethical practices and support social justice causes through their accessories and products. ## Related on Trend Hunter - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Stunning Cause-Supporting Dishes](https://www.trendhunter.com/trends/prayerbowls.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Minimalist Home Fitness Equipment](https://www.trendhunter.com/trends/lifted-movement.md) - [Ethical Coconut Oils](https://www.trendhunter.com/trends/ethical-coconut-oil.md) - [At-Risk Youth-Targeted Initiatives](https://www.trendhunter.com/trends/pacific-links-foundation.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md)