# Organic Anti-Inflammatory Oils Floral Study Expanded Its Product Line with the Launch of Still Oil By Grace Mahas | Published 2019-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/still-oil References: [byrdie](https://www.byrdie.com/bodycare-products-for-self-care-4772112/?Dghjk) & [floralstudy](https://floralstudy.com/products/stilloil) Floral Study, the [natural skincare](https://www.trendhunter.com/trends/finally-all-natural) company "with a focus on both mind and body," recently expanded its product line with the introduction of the new 'Still Oil.' The calming product should be applied all over the body after bathing to ensure skin is soft and hydrated. Thanks to its [fast-absorbing formula](https://www.trendhunter.com/trends/the-everyday-encore-body-oil), consumers can easily integrate it as part of their morning or night routine. The Still Oil boasts an array of all-natural and organic ingredients including grapeseed oil, lavender macerated oil, jojoba seed oil, and sweet almond oil -- to name a few. Combined these ingredients work to calm and soothe dry and irritated skin while providing an invigorating scent. Consumers can purchase Floral Study's Still Oil online or in select retailers for $48. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 47% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Organic Skincare:** There are opportunities for disruptive innovation to expand the use of organic and all-natural ingredients in skincare products. - **Aromatherapy:** There are opportunities for disruptive innovation to expand the use of essential oils in the creation of calming and relaxing products. - **Fast-absorbing Formulas:** There are opportunities for disruptive innovation to create new skincare products with fast-absorbing formulas that can easily be integrated into daily routines. ### Where This Applies - **Beauty and Personal Care:** The Beauty and Personal Care industry can focus on the use of organic and all-natural ingredients to create new skincare products. - **Aromatherapy:** The Aromatherapy industry can focus on developing new calming and relaxing products using essential oils. - **Retail:** Retailers can focus on creating demand for organic and all-natural skincare products and offer fast-absorbing formulas to meet changing consumer preferences. ## Related on Trend Hunter - [Plant-Based Body Oils](https://www.trendhunter.com/trends/om-wellness.md) - [Anti-Inflammatory Face Oils](https://www.trendhunter.com/trends/maater-cosmetics.md) - [Calming Massage Oils](https://www.trendhunter.com/trends/forias-massage-oil.md) - [Flower Elixir Skincare](https://www.trendhunter.com/trends/all-purpose-oil.md) - [Barrier-Boosting Floral Body Oils](https://www.trendhunter.com/trends/geranium-rose-body-oil.md) - [Balm-to-Oil Body Treatments](https://www.trendhunter.com/trends/rumination-recovery-balm.md) - [Deeply Moisturizing Body Oils](https://www.trendhunter.com/trends/glow-getter-body-oil.md) - [Luxe Daily Body Oils](https://www.trendhunter.com/trends/the-everyday-encore-body-oil.md) - [Elasticity-Enhancing Body Oils](https://www.trendhunter.com/trends/beija-flor-elastibody-oil.md)