# Quick-Serve Cocktail Mixers These New Soho Juice Co. Still Mixers Can be Prepared in a Flash By Michael Hemsworth | Published 2018-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/still-mixers References: [foodbev](https://www.foodbev.com/news/london-based-juice-brand-launches-premium-still-mixers/) & [sohojuice](https://sohojuice.co.uk) The [Soho Juice Co.](https://www.trendhunter.com/trends/the-fold-inn) Still Mixers have been unveiled by the brand as a new collection of juices that are ideal for consumers who are looking for a way to quickly mix up their favorite cocktails. The drinks will come in two flavor varieties including 'Cucumber, Mint, Lemon & Lime' and 'Blood Orange, Raspberry & Ginger,' which are both perfect for integration into a number of different [cocktail recipes](https://www.trendhunter.com/trends/elevated-mixers). The premixed nature of the drinks make them ideal for busy bars to utilize and ensure that patrons are never left waiting extended periods for a libation. The Soho Juice Co. Still Mixers are positioned as being not too sweet or having the traditional bitterness of tonic water to offer consumers an alternative way to enjoy their [favorite spirits](https://www.trendhunter.com/trends/squeezed-vodka-cocktails). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Quick-serve Cocktail Mixers:** Creating pre-mixed cocktail juices for busy bars and consumers on-the-go. - **Alternative Cocktail Mixers:** Developing non-traditional mixer options for spirits like cucumber, mint, and raspberry. - **Efficient Beverage Preparation:** Streamlining the cocktail-making process with easy-to-use, quick-to-prepare mixers. ### Where This Applies - **Bar and Nightlife:** Implementing pre-mixed cocktail options to ensure faster service and reduce waiting time. - **Beverage and Drink Manufacturing:** Researching and developing new, unique drink mixers to stand out in a competitive market. - **Hospitality and Tourism:** Offering innovative drink options as a way to enhance the guest experience and increase customer satisfaction. ## Related on Trend Hunter - [Effortless Non-Alcoholic Mixers](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Cold-Pressed Cocktail Mixers](https://www.trendhunter.com/trends/cold-pressed-cocktail-mixers.md) - [Ready-to-Prepare Cocktail Mixers](https://www.trendhunter.com/trends/homecrafted-cocktail-mixer.md) - [Juice-Forward Mixology Assortments](https://www.trendhunter.com/trends/simply-mixology.md) - [No-Added-Sugar Cocktail Mixers](https://www.trendhunter.com/trends/princes-skinny-mixers.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Cranberry Juice Cocktail Mixers](https://www.trendhunter.com/trends/ocean-spray-cocktail-mixers.md) - [Co-Branded Cocktail Mixers](https://www.trendhunter.com/trends/avec-drinks-x-williams-sonoma.md)