# Award-Winning Australian Waters CAPI's Still Mineral Water is Sourced from Mineralized Rock By Jana Pijak | Published 2020-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/still-mineral-water References: [capi.au](https://capi.com.au/products/still-mineral-water) CAPI [Mineral Water](https://www.trendhunter.com/trends/topo-chico-spirited) is sourced from mineralized rock from a pure, underground source located in Kyneton, Victoria. The Australian water brand is [mineral-enriched](https://www.trendhunter.com/trends/water-plus-supplements), featuring an abundance of calcium, magnesium, and potassium, known for their overall health and immunity benefits. This combination of minerals is often "referred to as TDS (total dissolved solids) of which CAPI's Still Mineral Water is 350." In addition to its pure contents and natural source, CAPI Mineral Water was also voted the World's Best Water at the World Beverage Competition, solidifying the beverage as not only Australia's best-rated water but also one of the freshest and most well-rated in the globe. All-natural, family-owned and Australia-based, CAPI strives to be [fully transparent](https://www.trendhunter.com/trends/loonen) in every aspect of their brand -- from marketing to communications to its overall business goals for the future. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Mineral-enriched Water:** Developing new ways to enrich water with essential minerals can provide health and wellness benefits beyond hydration. - **Transparency in Branding:** Creating a more transparent and authentic brand can increase customer loyalty and trust in a business. - **Sustainability Practices:** Incorporating sustainable practices into production and packaging can attract environmentally conscious consumers and lead to cost savings in the long run. ### Industries Being Reshaped - **Beverage:** Exploring ways to add essential minerals to different types of beverages, and emphasizing sustainable practices in production could create a competitive edge in the crowded beverage industry. - **Wellness:** Marketing mineral-enriched water as part of a larger health and wellness regimen could appeal to consumers increasingly interested in holistic approaches to self-care. - **Consumer Packaged Goods:** Increased transparency and sustainability efforts in the consumer packaged goods industry could lead to increased consumer trust and loyalty, as well as cost savings from efficiency measures. ## Related on Trend Hunter - [High-End British Bottled Waters](https://www.trendhunter.com/trends/dartmoor-spring.md) - [Crispy Effervescent Mineral Waters](https://www.trendhunter.com/trends/sparkling-mineral-water.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Vietnamese Mineral Beverages](https://www.trendhunter.com/trends/natural-alkaline-mineral-water.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Crisp Italian Mineral Waters](https://www.trendhunter.com/trends/italian-sparkling-mineral-water.md) - [Vitamin-Infused Alkaline Waters](https://www.trendhunter.com/trends/aqua-nobel.md) - [Private Label Sparkling Waters](https://www.trendhunter.com/trends/rocky-mountain-sparkling-spring-water.md) - [Mini Hydration Cubes](https://www.trendhunter.com/trends/waterdrop.md)