# Floating Fixtures Still Life Photographer Dan Tobin Smith Turns Ordinary into Extraordinary By Marissa Liu | Published 2009-10-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/still-life-photographer References: [yayeveryday](http://yayeveryday.com/post/6967) & [dantobinsmith](http://www.dantobinsmith.com/) London-based still life photographer Dan Tobin Smith is at the forefront of his medium. Smith shoots ad campaigns for the likes of [Coca-Cola](https://www.trendhunter.com/trends/sam-keller), [Nike](https://www.trendhunter.com/trends/drip) and [Visa](https://www.trendhunter.com/trends/nft-creator), and is a photographic contributor for Wallpaper Magazine. His elaborate and intricately designed sets caught the eye of rap star and multi-media magnet Jay-Z, who tapped the still life photographer to shoot the cover and album art for his latest album The Blueprint 3. **Implications** - Being tapped by hip-hop heavyweight Jay-Z to do ANYTHING is an honor, and when you view Dan Tobin Smith's gallery you will understand how he got to that level. His cover for the Blueprint 3 was one of the most effective ways Jay-Z established an upscale mood for the classic album, which has gone on to reach Platinum status in Canada, the United States, and the United Kingdom. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Elaborate Sets:** There is an opportunity for companies in the entertainment industry to use elaborate sets to create captivating and memorable experiences. - **Intricate Design:** Industries like interior design and fashion can capitalize on the trend of using intricate design to showcase their products and create visually stunning spaces. - **Still Life Photography:** There is a growing demand for still life photography in advertising and editorial campaigns, presenting an opportunity for photographers and creative agencies to explore this niche. ### Who This Affects Most - **Entertainment:** With the rise of immersive experiences, the entertainment industry can use elaborate sets to create unique and unforgettable moments for audiences. - **Interior Design:** The trend of intricate design allows the interior design industry to create visually stunning spaces that captivate customers and showcase their expertise. - **Advertising:** Still life photography offers a distinct and eye-catching visual style for advertising campaigns, giving brands an opportunity to stand out and engage their target audience. ## Related on Trend Hunter - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Stacked Dynamic Light Collections](https://www.trendhunter.com/trends/tilt-shift-collection.md) - [Artfully Functional Home Accessories](https://www.trendhunter.com/trends/ilan.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md)