# Graphic Imprint-Heavy Collections Still Good Drops a Capsule Full of Graphic Designs For FW18 By Amy Duong | Published 2018-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/still-good References: [hypebeast](https://hypebeast.com/2018/5/still-good-fall-winter-2018-lookbook) & [etereamagazine](http://www.etereamagazine.com/still-good-autumn-winter-2018/) French designer Clément Taverniti founded the fashion label Still Good and the name has been excelling in delivering streetwear goods. The latest lookbook by the brand showcases its newest seasonal pieces for Fall/Winter 2018. Still Good has always stayed between a well-balanced blend of high fashion and streetwear, with the creative assistance of Dries Van Noten and Kitsuné. In the words of Taverniti, he understands the brand as something that mixes two cultures together -- street culture and high-end luxury culture. For Fall/Winter 2018, the label looked to emphasize how globalization has impacted people and their interaction with items. This concept is translated through jersey-heavy garments such as t-shirts, sweaters, and tracksuits in a monochromatic color palette. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Graphic Imprint-heavy Collections:** Opportunity for disruptive innovation in the fashion industry by combining graphic designs with streetwear and high-end luxury culture. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation by incorporating globalization-inspired designs into garments. ## Related on Trend Hunter - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)