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# Stiletto-Wearing Sprinters
Experience the Intensity of Professional High Heel Racing

By Ben Preiss | Published 2010-05-11 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/stiletto-sprint-professional-high-heel-racing
References: [nzherald.co.nz](http://www.nzherald.co.nz/section/6/story.cfm?c_id=6&objectid=10454682) & [secretlifeofshoes.blogspot](http://secretlifeofshoes.blogspot.com/2006/07/stilletto-heel-races.html)

You need strong ankles and a smart fashion sense in this sometimes violent and ruthless sport. This week’s [100 meter event](https://www.trendhunter.com/trends/worlds-toughest-mile) was contested in Moscow's Hermitage garden with talented young athletes competing for a [shopping voucher](https://www.trendhunter.com/trends/speed-shopping) worth 100,000 rubles ($5,119). Similar races have been held in St. Petersburg, Berlin, Amsterdam (see video), Washington, DC , and the drag race variation for male competitors also making appearances. Rules apparently vary in the Moscow race a [minimum heel height of nine centimeters](https://www.trendhunter.com/trends/heel-try-on) (3.5 Inches) was required, in Amsterdam athletes could get away with a mere seven centimeters(2.75 Inches). By the way, hometown girl Maria Kanarova took first place in the Moscow event.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 91% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What Makes This Trend Stand Out

- **Professional High Heel Racing:** The sport of high heel racing is gaining momentum and could potentially disrupt traditional track and field events.
- **Fashionable Endurance Races:** There is an opportunity to combine fashion and sports to create unique, endurance-based events similar to high heel racing.
- **Gender-inclusive Races:** There is potential for non-binary and gender-inclusive races to emerge in the wake of high heel racing's success.

### Sectors Adopting This

- **Fashion:** The fashion industry could benefit from partnering with high heel racing events to showcase their latest designs.
- **Fitness:** The fitness industry could explore creating unique, endurance-based events to attract new and diverse audiences similar to high heel racing.
- **Entertainment:** The entertainment industry could potentially create a new genre of 'sportainment' events around high heel racing and other unique sports.

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