# Cannabis Festival Collaborations STIIZY Teams Up with Outside Lands on a New Festival Activation By Kanesa D | Published 2024-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stiizy-1 References: [streetinsider](https://www.streetinsider.com/PRNewswire/STIIIZY+and+Outside+Lands+Launch+Exclusive+Cannabis+Collaboration+for+First-Ever+Limited+Edition+Co-Branded+Festival+Product+Line/23561050.html) & [stiiizy](https://www.stiiizy.com/)  [STIIIZY](https://www.trendhunter.com/trends/stiiizy-drinks) has announced an exciting collaboration with the renowned Outside Lands festival for its 2024 event. This partnership marks STIIIZY's debut in offering [co-branded](https://www.trendhunter.com/trends/7eleven-and-live-nation), [limited-edition cannabis products](https://www.trendhunter.com/trends/gelato-canna-x-fat-weird-cookies) specifically designed for the festival. "We're proud to announce our partnership with Outside Lands, dropping limited time only products to the public for the first time in our company's history. Customers and fans can find it at Northern California STIIIZY retailers, or festival goers can visit us at our grow activation onsite during the festival," said Brian Kim, Director of Marketing at STIIIZY. The exclusive product lineup includes the Purple Punch (Indica) 40's Preroll Multipack, The Magic Melon (Sativa) All-in-One THC Pen, and the Blue Raspberry Blast (Indica). These exclusive products will be available for purchase starting August 9, both at STIIIZY’s Grass Lands activation area on-site and at select Bay Area STIIIZY retail locations, including Union Square, Mission, Park Merced, Oakland, and Alameda. Image Credit: STIIIZY ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 36% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Cannabis-festival Partnerships:** The fusion of cannabis brands with major music festivals draws both cannabis enthusiasts and festival-goers, creating a novel market segment. - **Limited-edition Cannabis Products:** The release of co-branded, exclusive cannabis items for festivals invites consumers to experience unique, event-specific products. - **Onsite Cannabis Activations:** Bringing cannabis products and interactive brand experiences directly to festival grounds enhances consumer engagement and product visibility. ### Industries Being Reshaped - **Cannabis Industry:** The inclusion of limited-edition, festival-branded cannabis products brings innovative methods for brands to differentiate themselves and attract niche markets. - **Events and Festivals:** Partnerships between event organizers and cannabis brands enable new revenue streams and a more diverse attendee experience. - **Retail Industry:** Offering exclusive, event-linked cannabis products in select retail locations leverages the allure of limited availability to drive customer traffic. ## Related on Trend Hunter - [Cannabis Brand-Inspired Beach Parties](https://www.trendhunter.com/trends/castaway-beach-party.md) - [Artist-Backed Cannabis Edibles](https://www.trendhunter.com/trends/saint-jhn.md) - [Graffiti-Inspired Cannabis Partnerships](https://www.trendhunter.com/trends/wet-paint-graffiti-collective.md) - [Fruity Cannabis Oil Vapes](https://www.trendhunter.com/trends/cannabis-oil-vape.md) - [Music Festival-Themed Cannabis Drinks](https://www.trendhunter.com/trends/woodstock-goods.md) - [Reach-Expanding Cannabis Partnerships](https://www.trendhunter.com/trends/flower-by-edie-parker1.md) - [Fat Tuesday 4/20 Campaign](https://www.trendhunter.com/trends/420-drink-collaboration.md) - [Sour Collaboration Cannabis Gummies](https://www.trendhunter.com/trends/flower-by-edie-parker-seedies.md) - [High-Dose Hemp Refreshments](https://www.trendhunter.com/trends/stiiizy-drinks.md)