# Violent Lawn Campaigns The Stihl Viking Ads Seem to Have a Rather Violent Ending By Meghan Young | Published 2011-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stihl-viking References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/05/stihl-viking-neighbours/) & [publicis](http://www.publicis.com) Neighbors can often be considered an extension of your family due to the love/hate relationship that one often experiences with them; however, the Stihl Viking ad campaign seems to focus on the hate rather than the love. As much as people want their street to look well-groomed, the noise that can ensue during lawn grooming is often even more frustrating and distracting than a mangy aesthetic. The Stihl Viking ad campaign boasts a new and quieter, battery-operated hedge trimmer that will help you 'stop bothering your neighbors' and avoid a possibly messy and violent ending. Conceived by Paris-based ad agency Publicis Conseil, the Stihl Viking ad campaign was art directed by Mathieu Vinciguerra, copywritten by Olivier Dermaux and photographed by David Harriman. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 28% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Quieter Lawn Care Tools:** There is an opportunity for innovation in developing quieter lawn care tools, like Stihl Viking's new, battery-operated hedge trimmer. - **Neighbor-friendly Ad Campaigns:** There is an opportunity for disruptive innovation in developing neighbor-friendly ad campaigns for the lawn care industry. - **Non-violent Garden Maintenance:** There is an opportunity for disruptive innovation in developing non-violent garden maintenance solutions. ### Sectors Adopting This - **Lawn Care Industry:** The lawn care industry can benefit from quieter and non-violent garden maintenance solutions. - **Advertising Industry:** Advertising agencies can innovate by creating neighbor-friendly ad campaigns for the lawn care industry. - **Home Improvement Industry:** The home improvement industry could benefit from introducing quieter and safer lawn care tools. ## Related on Trend Hunter - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Turfed Treadmill Campaigns](https://www.trendhunter.com/trends/the-treadmower.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)