# Cannabis Root-Infused Lifestyle Products CanadaBis Capital Inc. Introduces the Stigma Roots' Debut By Kalin Ned | Published 2020-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stigma-roots References: [newswire](https://www.newswire.ca/news-releases/canadabis-capital-inc-introduces-cannabis-root-infused-product-line-stigma-roots-823788072.html) & [stigmaroots](https://www.stigmaroots.ca/) The latest venture of CanadaBis Capital Inc.—a vertically integrated Canadian cannabis company—is Stigma Roots, which is attempting to popularize "the healing power of cannabis roots." With its range of creams and balms, Stigma Roots is serving those who are suffering from ailments, including joint pain, inflammation, skin burns, gastrointestinal activity, eczema and more. The commercial use of cannabis root also has its production benefits. Unlike the leaves and buds of the plant, the root contains only a trace amount of cannabinoids and as a result, isn't as heavily regulated as other ingredients n the industry. About the launch of Stigma Roots, Travis McIntyre, CEO of CanadaBis shares: "By using the roots of a cannabis plant as the primary ingredient in our lotions and balms, we offer three things: products capable of providing the relief and benefits people seek; a profit stream generated from roots that would typically be wasted; and, a way to reach an entirely new audience with our message — one that may not typically engage with a recreational cannabis brand." Image Credit: Stigma Roots ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cannabis Roots-based Products:** The trend towards incorporating cannabis roots into skincare and wellness products to offer alternative solutions for various ailments. - **Sustainable Use of Cannabis Roots:** The trend towards utilizing cannabis roots, which contain only trace amounts of cannabinoids, as a more sustainable and less regulated ingredient in the cannabis industry. - **Expansion of Cannabis Market:** The trend towards reaching a new audience with cannabis roots-based products, which can lead to further expansion and growth in the cannabis industry. ### Who This Affects Most - **Health & Wellness:** The health and wellness industry can benefit from using cannabis roots as an alternative solution to manage various ailments and promote wellness. - **Skincare:** The skincare industry can incorporate cannabis roots to create natural and effective products for various skin concerns. - **Sustainability:** The cannabis industry can promote sustainability by utilizing cannabis roots, which would otherwise be wasted, as a valuable ingredient in their products. ## Related on Trend Hunter - [Non-Cannabis Prescription Offerings](https://www.trendhunter.com/trends/starseed-medicinal.md) - [Lifestyle-Conscious Cannabis Products](https://www.trendhunter.com/trends/trailblazer-cannabis-products.md) - [Destigmatizing Cannabis Events](https://www.trendhunter.com/trends/destigmatizing-cannabis-events.md) - [Cannabis Product Expansions](https://www.trendhunter.com/trends/canopy-growth.md) - [Calming Cannabis Wellness Solutions](https://www.trendhunter.com/trends/sagely-naturals-products.md) - [Mood-Based Terpene-Rich Cannabis Lines](https://www.trendhunter.com/trends/moods-cannabis.md) - [Indigenous Cannabis Producers](https://www.trendhunter.com/trends/indigenous-cannabis.md) - [Cannabis-Infused Cooking Lines](https://www.trendhunter.com/trends/cannabisinfused-cooking.md) - [Cannabis-Infused Cooking Products](https://www.trendhunter.com/trends/the-cannabist-company-and-veda-warrior.md)