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# Squishy Poop-Themed Toys
'Sticky the Poo' from Hog Wild is a Seriously Gross Toy for Kids

By Joey Haar | Published 2018-03-05 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/sticky-the-poo
References: [vat19](https://www.vat19.com/item/sticky-the-poo) & [hogwildtoys](http://www.hogwildtoys.com/app.cfm?fa=PRODUCTS.show&productid=394)

From time immemorial, kids have been enamored by the hilarity of excrement, and Hog Wild Toys, a brand from Portland, Oregon, is leaning into that fecal fascination with 'Sticky the Poo', a new toy line unveiled at the [American International Toy Fair](https://www.trendhunter.com/trends/monopoly-americana-edition). The collection of [squeeze toys](https://www.trendhunter.com/trends/moj-moj) are made of a special material that, as its name suggests, causes them to stick to surfaces, thus encourage kids to toss around the phony feces as if they were monkeys.

While one might be loathe to call a toy with the name Sticky the Poo ingenious, it does in fact employ a clever design that parents will appreciate. Rather than using a [sticky residue](https://www.trendhunter.com/trends/sloomoo-institute) to give the toy its cling, the sticky material is built into the toy itself. Not only does this keep walls and surfaces clean, but it means that the toy can be washed off and reused when it collects dust.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Squishy Poop-themed Toys:** Creating toys with a fascination around excrement and gross humor can tap into a timeless appeal for kids.
- **Special Material for Sticky Toys:** Integrating a built-in sticky material in toys opens up opportunities for mess-free fun and easy clean-up.
- **Reusable and Washable Toys:** Designing toys that can be washed off and reused enhances durability and provides prolonged enjoyment for children.

### Who This Affects Most

- **Toy Manufacturing:** Toy manufacturers can explore the market potential of squishy poop-themed toys to cater to the demand for hilarious and gross humor among kids.
- **Materials and Adhesives:** Innovations in special materials and adhesives can offer new possibilities for creating sticky toys that are easy to clean and reuse.
- **Children's Entertainment:** The children's entertainment industry can incorporate squishy poop-themed toys to deliver engaging and interactive experiences for kids.

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