# Romantic Avocado Stickers Asda is Putting Stickers on Produce to Inspire Proposals By Laura McQuarrie | Published 2018-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stickers-on-produce References: [metro](http://metro.co.uk/2018/02/22/asda-has-started-putting-perfect-for-proposal-stickers-on-its-avocados-7333386/) The stickers on produce are commonly changed to suit different promotional purposes, but [Asda](https://www.trendhunter.com/trends/exceptional) is taking a unique new approach to the labeling system with its 'Perfect for Proposal' stickers. The new labeling system from the British supermarket retailer was implemented following a current movement on social media that sees Millennials proposing to one another using [sliced avocados](https://www.trendhunter.com/trends/avocado-wedges) in place of ring boxes. As such, the avocados that can now be found at [select Asda locations](https://www.trendhunter.com/trends/asda-flavored-cheeses) are being marketed as the perfect ones to be integrated into a proposal in terms of several factors, including: color, complexion, cut and creaminess. Asda's Adrian Kurzynski describes that: “We want to help ready-to-propose customers find the perfect avocado to make loved ones say, 'I avocaDO.'" Image Credit: Asda ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Proposal-inspiring Produce:** By using unique labels and marketing strategies, retailers can tap into current trends and create demand for specific produce items. - **Social Media Engagement:** Brands can leverage social media movements to create innovative marketing campaigns that resonate with their target audience and generate buzz. - **Alternative Proposal Trends:** There is an opportunity to explore and capitalize on unconventional proposal trends, such as using food items as substitutes for traditional engagement rings. ### Sectors Adopting This - **Supermarket Retail:** Retailers can implement creative labeling systems and marketing strategies to differentiate their produce offerings and target specific customer segments. - **Social Media Marketing:** Digital marketing agencies can assist brands in leveraging social media platforms to create engaging and viral campaigns that drive brand awareness and consumer engagement. - **Jewelry and Engagement:** Jewelry companies can explore new opportunities for creating alternative engagement ring options and capitalize on evolving consumer preferences. ## Related on Trend Hunter - [Informative Avocado Packaging](https://www.trendhunter.com/trends/avocados-from-mexico-2.md) - [Avocado Ripeness Scanners](https://www.trendhunter.com/trends/avocado-scanner.md) - [In-Store Avocado Scanners](https://www.trendhunter.com/trends/ripe-avocados.md) - [Carrot-Shaped Engagement Rings](https://www.trendhunter.com/trends/carrot-gold-engagement-ring.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Sticker-Free Laser-Etched Mangoes](https://www.trendhunter.com/trends/westfalia-fruit.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Ready-to-Use Frozen Avocado Products](https://www.trendhunter.com/trends/packd-frozen-avocado.md) - [Avocado Sommeliers](https://www.trendhunter.com/trends/avocado-sommeliers.md)