# Brightening Stick Cleansers YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers By Laura McQuarrie | Published 2018-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stick-cleanser References: [yesto](http://yesto.com/product/yes-to-grapefruit-2/) As an alternative to using traditional liquid, cream or foam cleansers, many consumers are making the switch to stick cleansers that are mess-free and easily transported. YES TO recently expanded its own collection of stick cleansers with the all-new Vitamin C Glow-Boosting SnapMASK Stick, which promises to target dull, uneven skin and promote a more radiant complexion. To use the product, consumers are instructed to simply roll the stick over dry or wet skin. The fast-acting solution is spotlighted as a [five-minute flash masking treatment](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set) that boasts the ability to refresh one's skin both day and night. On top of touting the brightening, [glow-boosting properties](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse) of the product, YES TO includes branding that will catch the eyes of young consumers by emphasizing the "selfie-ready" and "#pictureperfect" nature of the stick cleanser. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Stick Cleansers:** Brands can innovate by creating mess-free, easily transported and targeted stick cleansers that offer fast-acting solutions for various skin concerns. - **Flash Masking Treatments:** With the rise of stick cleansers, brands can tap into the trend of five-minute flash masking treatments that refresh the skin quickly. - **Selfie-ready Skincare:** Brands can appeal to young consumers by emphasizing the selfie-ready and #pictureperfect nature of their skincare products. ### Sectors Adopting This - **Skincare:** With the growing demand for targeted and convenient skincare solutions, the industry can invest in the development of stick cleansers and flash masking treatments that offer quick results. - **Beauty:** As the beauty industry becomes more innovative, it can incorporate selfie-ready messaging to attract a younger demographic and create new skincare trends. - **Wellness:** As part of the larger wellness industry, brands can develop products that promote a healthy, glowing complexion and a quick self-care routine. ## Related on Trend Hunter - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Multi-Benefit Beauty Sticks](https://www.trendhunter.com/trends/boom-beauty.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [One-Swipe Corrector Sticks](https://www.trendhunter.com/trends/fix-sticks.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Dewy Sunscreen Sticks](https://www.trendhunter.com/trends/tula-skincare-protect-go.md) - [Dual-Purpose Beauty Sticks](https://www.trendhunter.com/trends/dualpurpose-beauty-stick.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md)