# Flirty Eco Frocks Stewart and Brown Summer Collection is Wonderfully Chic By Vittoria Natarelli | Published 2010-05-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stewart-and-brown-summer-collection References: [treehugger](http://www.treehugger.com/files/2010/05/exclusive-sneak-peek-stewart-brown-green-fashion-for-summer-2010-slideshow.php) & [stewartbrown](http://www.stewartbrown.com/index.php) The Stewart and Brown Summer collection goes against the usual assumption that green clothing is unwearable. With its [casual clothes and flirty frocks](https://www.trendhunter.com/trends/park-fifth), Stewart and Brown's collection ensures that a woman can be an ethical shopper no matter what she needs. The other often heard complaint is that green clothing is undesirable, often made in awkward colors or strange cuts. The Stewart and Brown Summer collection has me lusting over every color and the [green cocktail dress](https://www.trendhunter.com/trends/bridal-guestof-collection) in particular. Green and clean, it's okay to be keen! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 68% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Opportunity for disruptive innovation for a more environmentally-friendly approach to fashion design, production, and packaging - **Ethical Consumerism:** Opportunity for businesses to build trust with consumers by adopting ethical practices and labeling of products - **Fashionable Eco-friendly Design:** Opportunity for fashion designers to create glamorous, trendy, and eco-friendly clothing options for conscious consumers ### Industries Being Reshaped - **Fashion Industry:** Opportunity for fashion brands to invest in sustainable and ethical methods of production - **Retail Industry:** Opportunity for retailers to offer a wider range of sustainable and organic clothing options that appeal to conscious consumers - **Textile Industry:** Opportunity for manufacturers to develop eco-friendly fabrics and techniques for producing eco-friendly clothing options ## Related on Trend Hunter - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Sustainable Summer Dresses](https://www.trendhunter.com/trends/palma.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md)