# Sustainable Sweaters The Stewart and Brown Fall 2010 Collection Shows Off Eco Knitwear By Vittoria Natarelli | Published 2010-07-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stewart-and-brown-fall-2010 References: [treehugger](http://www.treehugger.com/files/2010/07/stewart-brown-sustainable-sweaters-for-fall-2010-photos.php) & [stewartbrown](http://www.stewartbrown.com/index.php) The Stewart and Brown Fall 2010 collection shows how the [eco-friendly fashion line](https://www.trendhunter.com/trends/earthytweens) has outdone itself yet again. The California-based label uses [fine merino wool and Mongolian cashmere](https://www.trendhunter.com/trends/reformation-cardigan), helping a group of nomads sustain their centuries-old practice of making long-lasting sweaters. The sweaters are [form-fitting and cozy](https://www.trendhunter.com/trends/kerisma-knits), perfect for fall's cooler temperatures. The Stewart and Brown Fall 2010 collection is fashionable, sustainable and socially responsible. **Implications** - With environmental issues saturating the media, consumers are eager to adopt green products into their lifestyles. These products allow consumers to reduce their carbon footprints while also expressing their values to their peers. Companies can appeal to green demographics by manufacturing eco-friendly products. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Fashion:** The trend in eco-fashion creates further room for disruptive innovation opportunities. - **Sustainable Textiles:** Sustainable textiles are prompting major industry players to innovate. - **Green Consumerism:** The rise of green consumerism presents notable disruptive innovation opportunities. ### Sectors Adopting This - **Fashion:** Sustainable fashion is an evolving industry that calls for disruptive innovation. - **Textile Manufacturing:** Sustainable textile manufacturing is an industry that requires innovation in virtually all aspects. - **Retail:** As consumers demand sustainable products, opportunities abound in sustainable retail. ## Related on Trend Hunter - [Sustainable Cable Knitwear](https://www.trendhunter.com/trends/eloise-wool-sweater.md) - [Sustainable Knitwear Ranges](https://www.trendhunter.com/trends/native-regenerative-wool.md) - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Sustainable Fashion Apparel](https://www.trendhunter.com/trends/clara-cashmere-cardigan.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Wool Sweater Ranges](https://www.trendhunter.com/trends/buck-masons-wool-sweater-collection.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md)