# Contemporary Skate Collections Pro Skater Stevie Williams' DGK Releases the Cry Later Collection By Kalin Ned | Published 2023-11-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stevie-williams References: [dgk](https://dgk.com/pages/fall-2023-collection-cry-later) DGK is a skate and street apparel brand, founded by professional skateboarder Stevie Williams. Over the years, DGK has forged numerous product collaborations with visionary figures like the late Virgil Abloh and Bruce Lee, as well as renowned brands including [Adidas](https://www.trendhunter.com/trends/shmoofoil), [Kool-Aid](https://www.trendhunter.com/trends/summer-like-its-99), and [G-Shock](https://www.trendhunter.com/trends/supersonic-flights). In 2023, DGK continues this legacy with the introduction of the Cry Later Collection. This new range of products seeks to encapsulate the human experience by capturing day-to-day life and the associated emotions. The capsule features various high-interest items such as an autographed Stevie Williams skateboard, an array of fleeces in fresh color palettes, ski masks, caps, socks, classic shirts, and sweatshirts adorned with artwork that includes the 'laugh now, cry later' motif. The aesthetic thematic symbolizes the human condition, portraying the ups and downs of our daily lives. Image Credit: DGK ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 61% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Skate and Street Apparel:** The popularity of skateboarding and streetwear fashion has created a trend for skate and street apparel brands to collaborate with visionary figures and renowned brands, resulting in unique and diverse collections. - **Emotionally-themed Collections:** Designers are creating collections that seek to encapsulate the human experience by capturing day-to-day life and the associated emotions, offering consumers products that connect with their personal journeys. - **Artistic Motifs in Fashion:** Fashion collections are featuring artistic motifs that symbolize the human condition and portray the ups and downs of daily lives, providing consumers with wearable art pieces. ### Industries Being Reshaped - **Fashion Collaboration:** Fashion collaborations between skate and street apparel brands, visionary figures, and renowned brands offer disruptive innovation opportunities to create unique and diverse collections. - **Emotional Connection Products:** Designers creating emotionally-themed collections provide disruptive innovation opportunities to connect with consumers on a deeper level and offer products that resonate with their personal journeys. - **Art-inspired Fashion:** The integration of artistic motifs in fashion collections presents disruptive innovation opportunities for designers to create wearable art pieces that stand out in the market. ## Related on Trend Hunter - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md) - [Limited-Edition Skateboard Decks](https://www.trendhunter.com/trends/limitededition-skateboard-deck.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Limited-Edition Lowrider Bikes](https://www.trendhunter.com/trends/lowrider-bike.md) - [Layering Streetwear Campaigns](https://www.trendhunter.com/trends/girls-dont-cry-collection.md) - [Commemorative Skateboarding Decks](https://www.trendhunter.com/trends/harold-hunter.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md)