# Homeless Haute Couture Steven Meisel Snaps Shabby-Chic in 'Performance' for Vogue Italia (UPDATE) By Marissa Liu | Published 2009-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steven-meisel-performance-vogue-italia References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/vogue-italia-september-2009-performance-by-steven-meisel/) & [style.it](http://www.style.it/cont/vogue/home-vogue.asp) Famed fashion photographer Steven Meisel shows off Karl Templer's homeless styling in the September 2009 issue of [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia. The editorial, called “Performance,” captures a bevy of disheveled looking male and female paupers clowning around for the camera. The models featured in the [shabby-chic photos](https://www.trendhunter.com/trends/dirty-looks) are Anna Jagodzinska, Ash Stymest, Christian Brylle, Coco Rocha, Jamie Bochert, Max Rogers, Meghan Collison, Sasha Pivovarova, Sessile Lopez, Simon Nessman, Viktoriya Sosonkina, and Will Lewis. **Implications** - The recent recession prompted budget-conscious consumers to make more affordable purchases at thrift and vintage stores. This led to a surge of [grunge fashions](https://www.trendhunter.com/trends/hm-x-glenn-martens) in the marketplace which consumers appreciate for their comfort and nonchalant, chic look. Companies can appeal to fashionable demographics by incorporating these qualities into their product designs. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Shabby-chic Fashion:** Opportunity for clothing brands to embrace the nonchalant, chic look of shabby-chic fashion in their designs. - **Grunge Style:** Potential for fashion retailers to tap into the demand for grunge-inspired clothing in the market. - **Thrift Store Shopping:** Opportunity for businesses to cater to budget-conscious consumers through offering thrift and vintage store experiences. ### Where This Applies - **Fashion Retail:** Possibility for fashion retailers to capitalize on the shabby-chic and grunge style trends in their collections. - **Clothing Design:** Opportunity for designers to create clothing that incorporates the elements of shabby-chic and grunge fashion. - **Vintage and Thrift Stores:** Potential for vintage and thrift stores to attract a wider customer base due to the growing popularity of shabby-chic fashion. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)