# Camouflaged Umbrellas Steven M. Johnson Uniquely Re-Invents the Umbrella By Chalaine Mantha | Published 2011-01-25 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/steven-m-johnson2 References: [neatorama](http://www.neatorama.com/2011/01/21/umbrella-possibilities/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [patentdepending](http://www.patentdepending.com/Patent_Depending/Steven_M._Johnson.html) Steven M. Johnson is quite the inventive thinker. In this feature he shows off six different ways [umbrellas can be re-invented](https://www.trendhunter.com/trends/ori-umbrella). The ideas feature hilarious illustrations, but are surprisingly practical. I would have to say that the tiebrella is my favorite as it is completely convenient for a guy on a [rainy day](https://www.trendhunter.com/trends/pieces-for-rainy-days) (although his shirt might get wet after he uses it). I do have to give Steven M. Johnson props for being extremely creative! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Innovative Umbrella Designs:** Create unique and practical umbrella designs to stand out in the market. - **Multi-functional Products:** Combine multiple functions into a single product, such as the tiebrella. - **Humorous Product Design:** Use humor and whimsy in product design to grab attention and make products fun and memorable. ### Sectors Adopting This - **Fashion:** Inventive umbrella designs can provide functional and fashionable options for rainy weather. - **Outdoor Gear:** Create multi-functional outdoor gear, such as the tiebrella, to cater to active and practical consumers. - **Gifts and Novelties:** Humorous and unique product designs can appeal to consumers looking for novelty gifts and souvenirs. ## Related on Trend Hunter - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Umbrella-Resembling Playful Lamps](https://www.trendhunter.com/trends/rain-man-lamp.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Wall Art Umbrella Stands](https://www.trendhunter.com/trends/justin-case.md)