# Exuberantly Casual Editorials Photographer Steve Read Invites a Model into His Home By Vasiliki Marapas | Published 2014-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steve-read References: [c-heads](http://www.c-heads.com/2014/05/16/lindsay-by-steve-read-for-c-heads/) & [smread](http://www.smread.com/) London-based photographer Steve Read shot Next model Lindsay in the privacy of his own living room. Even without the elaborate set-up of a studio location, Read was able to capture some amazing shots. Read explains, “It goes to show that sometimes the most [simple situations](https://www.trendhunter.com/trends/velvet-heat) can create the most compelling images. I think the fun we had on the day really comes through in the pictures, it’s always nice to see models smile.” Indeed, Lindsay is grinning from ear to ear in almost every photo; her megawatt smile is enough to brighten even the most overcast day. Whether she's posing with a [rubber ducky](https://www.trendhunter.com/trends/onda-apartment) or playfully sticking her tongue out, Lindsay's [youthful energy](https://www.trendhunter.com/trends/the-shape-of-play) is super infectious. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Exuberantly Casual Editorials:** Opportunity for photographers to capture compelling images in simple, everyday situations. ### Industries Being Reshaped - **Fashion Photography:** Opportunity to create engaging and relatable fashion editorials in casual settings. - **Modeling:** Opportunity for models to showcase their personality and youthful energy in editorial shoots. - **Advertising:** Opportunity for brands to use exuberantly casual editorials to connect with consumers and create a positive, fun image. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md) - [Boldly Designed Rentable Apartments](https://www.trendhunter.com/trends/the-sessile.md) - [Scent-Focused Style Boards](https://www.trendhunter.com/trends/air-wick-x-lindsay-hubbard.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Playful Apartment Makeovers](https://www.trendhunter.com/trends/onda-apartment.md)