# Love Letter Murals Steve Powers Creates 50 Poetic Billboards By Rachel | Published 2009-07-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/steve-powers-mural-billboard References: [coolhunting](http://www.coolhunting.com/archives/2009/07/steve_powers_ph.php) & [firstandfifteenth.net](http://www.firstandfifteenth.net/) Steve Powers is in the midst of a project I love. He is reviving the art of sign painting with an ambitious [50 billboard and rooftop project](https://www.trendhunter.com/trends/3d-billboards). The goal is to present individual lines of a [love letter](https://www.trendhunter.com/trends/lovelettersai) on each billboard and rooftop, which all together will form the complete letter. The project by Steve Powers is in collaboration with the [Mural Arts Program](https://www.trendhunter.com/trends/art-by-squares) in Philadelphia, and the team has completed 2 of the 50 so far. Take a look at the first two loving lines of the creative sign painting project. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Signage Poetry:** Using sign painting techniques for creating poetry on billboards and rooftops opens up possibilities for creative advertising and public art projects. - **Revival of Traditional Techniques:** The project by Steve Powers points to the growing trend of artists and designers looking to traditional forms of craftsmanship for creative inspiration and innovation. - **Community Art Projects:** Collaboration between artists, local authorities, businesses, and community groups creates opportunities for socially conscious and site-specific public art projects that connect and inspire people. ### Where This Applies - **Advertising:** Innovative billboard campaigns, incorporating poetry, can increase engagement and contribute to building a brand personality that resonates with the audience. - **Art and Design:** The trend of reviving traditional techniques in art and design offers an opportunity for artists and designers to create original, meaningful, and authentic works that stand out in a crowded digital landscape. - **City Planning:** Community art projects can contribute to creating vibrant and inclusive public spaces and attracting visitors, businesses, and talent to urban areas, generating economic and social benefits. ## Related on Trend Hunter - [Illuminating Park Installation Designs](https://www.trendhunter.com/trends/waterfront-park.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Colorful Aerial Installations](https://www.trendhunter.com/trends/clean-power-campaign.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Collaborative Campus Beautification Programs](https://www.trendhunter.com/trends/campus-beautification.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Bright London Typeface Installations](https://www.trendhunter.com/trends/good-things-come-to-those-who-wait.md)