# Kitschy 50s Lookbooks The Steve Madden Summer 2012 Trendbook is Flirty and Vibrant By Meghan Young | Published 2012-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steve-madden-summer-2012-trendbook References: [fashiongonerogue](http://fashiongonerogue.com/steve-madden-summer-trendbook-kitschy-retro-styles/) & [magazine.stevemadden](http://magazine.stevemadden.com/kitsch-please-summer-2012-trendbook/) The Steve Madden Summer 2012 trendbook is lighthearted and fun, which makes it a great piece to appear in the brand's webzine, Steve Madden Mag, which recently made its exciting debut. Inspired by the 50s, the styling is completely retro. Channeling [uber](https://www.trendhunter.com/trends/uber-eats-marketplace) feminine looks from that era, especially those worn by provocative pinup ladies, the fashion complements the bright footwear beautifully. Shot by New York-based photographer Marley Kate, the Steve Madden Summer 2012 trendbook is set on a rooftop patio complete with equally colorful lounge chairs, umbrellas and towels. Starring models Nell Rebowe and Terese Pagh, they are also captured walking the streets of Brooklyn’s Williamsburg. The [flirty wedges, platforms and flats](https://www.trendhunter.com/trends/platformstyle-sandals) were expertly styled by Khalym Schell and complemented by vintage curls and makeup by Danielle Cirilli and Cheyenne Timperio. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Styling:** Businesses can capitalize on the resurgence of retro styling in fashion by incorporating similar design elements in their own products or marketing campaigns, appealing to nostalgic customers. - **Webzines:** Opportunities for businesses to create their own digital publications or collaborate with existing webzines to showcase their products or services to a wider audience. - **Localized Photography:** Local businesses can leverage localized photography to showcase their products/services in relevant and relatable settings, boosting consumer engagement and loyalty. ### Who This Affects Most - **Fashion:** Fashion designers can create retro-inspired collections to appeal to consumers with a fondness for the vintage aesthetic. - **Publishing:** Digital publishers can take inspiration from Steve Madden Mag's success and create their own webzines, tapping into the growing popularity of online content consumption. - **Local Retail:** Local retailers can collaborate with photographers and models from their own communities to create marketing content that resonates with their target audience. ## Related on Trend Hunter - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Sparkling Rose Fragrances](https://www.trendhunter.com/trends/steve-madden-rose-goldie.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Bohemian Accessory Collections](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Chic Ballet Mesh Flats](https://www.trendhunter.com/trends/dreaming-ballet-mesh-flats.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md)