# Playful 70s-Inspired Catalogs The Steve Madden Spring 2013 Lookbook Stars Two 'Little Foxes' By Meghan Young | Published 2013-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steve-madden-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/steve-madden-gets-playful-with-spring-2013-trendbook/) & [stevemadden](http://www.stevemadden.com/) The Steve Madden Spring 2013 lookbook sets a [fun and flirty tone](https://www.trendhunter.com/trends/on-your-own-time) for the latest collection. Inspired by the 70s and all of its free-spirited energy, models Katya and CeCe are captured having what can only be described as a sleepover party with a dress-up theme. Having the time of their lives trying on all of the pickings from the Spring 2013 collection, it is no wonder why the catalog was titled 'Little Foxes,' because that is exactly what they are. Showcasing [wooden and cork platforms](https://www.trendhunter.com/trends/clarks-offers-spring-comfort), [printed cowgirl boots](https://www.trendhunter.com/trends/melissa-x-maldito) as well as colorful sunglasses, the Steve Madden Spring 2013 lookbook is chockfull of fashion perfect for the quintessential girl next door, which the two beauties embody. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful 70s-inspired Fashion:** Opportunity for brands to incorporate retro elements and vibrant colors into their collections. - **Catalogs as Interactive Experiences:** Potential to create immersive and engaging digital catalogs that mimic the playful feel of a sleepover party. - **Inclusivity in Fashion:** Chance to highlight diversity and body positivity in fashion campaigns and lookbooks. ### Industries Being Reshaped - **Fashion Retail:** Retailers can create innovative shopping experiences that capture the playful vibe of the 70s. - **Marketing and Advertising:** Agencies can develop interactive and visually appealing catalogs to promote products and engage customers. - **Photography and Visual Arts:** Photographers and artists can explore bold and colorful concepts inspired by the 70s for fashion shoots and campaigns. ## Related on Trend Hunter - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Bohemian Accessory Collections](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork.md) - [Valentine's Day-Themed Footwear Campaigns](https://www.trendhunter.com/trends/valentines-lookbook.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md)