# Collaborative Korean Makeup Collections Steve J & Yoni P Worked with MAC to Design a Summer Line By Riley von Niessen | Published 2017-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steve-j-yoni-p References: [popsugar](https://www.popsugar.com/beauty/MAC-Cosmetics-x-Steve-J-Yoni-P-43552422) & [maccosmetics](http://www.maccosmetics.ca/?gclid=CK-12vu__NMCFQeBswodDU8IKw&gclsrc=aw.ds) Starting June 1st 2017, consumers will be able to get their hands on the collaborative [Steve J & Yoni P](https://www.trendhunter.com/trends/steve-madden-rose-goldie) [MAC](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) Cosmetics collection, which incorporates everything from lipsticks and blushes, to brushes and makeup bags. On all of the products, Steve J & Yoni P's branding is featured along with MAC's in a minimalist font, which enables the colorful illustrations that decorate the packaging to be at the forefront. For the most part, the cosmetics' packaging is overtaken by [Millennial](https://www.trendhunter.com/trends/scented-hair-and-body-mists) pink colorways, however bright yellows are also often featured to maintain the seasonal aesthetic. In order to keep the Steve J & Yoni P and MAC collection exclusive, it will only be available until June 13th -- giving consumers less than two weeks to pick up the products they want. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Collaborative Makeup Collections:** Brands can collaborate with makeup artists/designers to create limited edition collections that create hype and buzz among consumers. - **Minimalist Packaging:** Using minimalist design in product packaging can be a disruptive innovation to make colorful illustrations and branding take center stage. - **Seasonal Aesthetic:** Incorporating a seasonal aesthetic in limited edition product lines offers an opportunity to create a sense of urgency among consumers to purchase these products during a limited time period. ### Industries Being Reshaped - **Makeup Industry:** Collaborations between brands, artists and designers can drive sales in the makeup industry and create a unique customer experience. - **Fashion Industry:** Collaborations between makeup artists and fashion designers can create cross-marketing opportunities and help brands differentiate themselves in a crowded market. - **Graphic Design Industry:** Minimalist design and colorful illustrations used in limited edition makeup collections can provide opportunities to graphic designers and illustrators to showcase their talent and creativity. ## Related on Trend Hunter - [Designer Cosmetics Collabs](https://www.trendhunter.com/trends/merit-x-brandon-maxwell.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Streetwear-Inspired Beauty Collections](https://www.trendhunter.com/trends/paul-franks.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md)