# Branded DJ Residencies Fans Can Win a Chance to Host Steve Aoki & Natty Vodka in their Homes By Elena Rahman | Published 2022-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/steve-aoki-natty-vodka References: [naturallight](https://www.naturallight.com/)  Steve Aoki & Natty Vodka are giving fans a chance to win the ultimate pregame party. [Natural Light Vodka](https://www.trendhunter.com/trends/the-neighborator) is celebrating its nationwide rollout this month by teaming up with DJ Steve Aoki. The team is introducing the [Natural Light Vodka x Steve Aoki](https://www.trendhunter.com/trends/tomorrowland-x-absolut) Pregrame Residency. The event will bring the DJ to the lucky winner's place of residence over the course of a weekend. Multiple DJ sets and [bottle service](https://www.trendhunter.com/trends/nav-x-ufc) will be provided throughout the event. Fans can submit their entry for a chance to win the exclusive event by May 3rd through Natural Light's website. To win, fans should express why their home is the best place to host the exclusive party weekend. Image Credit: Natural Light ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 78% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Residency Experiences:** Brands can partner with influencers to offer exclusive residency experiences to fans. - **Social Media Contests:** Brands can leverage social media to engage with followers and offer exclusive experiences as giveaways. - **In-home Entertainment:** Brands can tap into the trend of in-home entertainment by offering unique experiences to winners in their own homes. ### Where This Applies - **Alcohol:** Alcohol brands can partner with influencers and DJs to offer exclusive residency experiences to fans, driving engagement and brand loyalty. - **Hospitality:** Hotels and resorts can tap into the trend of in-home entertainment by offering unique experiences to winners in their own homes, driving brand awareness and loyalty. - **Marketing and Advertising:** Marketing and advertising agencies can leverage social media contests to engage with followers and offer exclusive experiences as giveaways, driving brand awareness and engagement. ## Related on Trend Hunter - [UFC-Backed Bar Carts](https://www.trendhunter.com/trends/new-amsterdam-vodka-1.md) - [AI Party Planners](https://www.trendhunter.com/trends/the-generager.md) - [Graduation-Themed Seltzer Giveaways](https://www.trendhunter.com/trends/nutrl.md) - [Grand American Tours](https://www.trendhunter.com/trends/american-eurotrip.md) - [Après-Ski–themed Vodka Launch Parties](https://www.trendhunter.com/trends/holiday-vodka.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Spontaneous Summer Picnics](https://www.trendhunter.com/trends/hangout-of-home.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md)