# Couture Combats Marc Jacobs and Naomi Campbell Tough it Out in Stern FW 2011 By Kamal Musharbash | Published 2010-10-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stern-fw-2011 References: [homotography.blogspot](http://homotography.blogspot.com/2010/10/marc-jacobs-naomi-campbell-by-ellen-von.html) & [stern.de](http://www.stern.de) Two of the biggest names in the fashion industry box it out in the Stern FW 2011 editorial dubbed 'Fight-Night.' Photographed by the world-renowned Ellen von Unwerth, the photo shoot is a playful take and mélange of [fashion and boxing](https://www.trendhunter.com/trends/coach-x-wnba-campaign). This issue of Stern FW 2011 brings these two [fashion icons](https://www.trendhunter.com/trends/winter-2025-campaign) together to mingle and promote some great [fall trends](https://www.trendhunter.com/trends/khaotique-noir), all while having fun. The grungy venue along with high contrasting colors make for a historical and alluring spread that is a von Unwerth trademark. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Fashion-fitness Hybrid:** Trend of blending fashion and fitness elements creates opportunities for cross-industry innovation in activewear and luxury fashion. - **Celebrity-endorsed Editorial:** Opportunities for collaboration and cross-promotion arise as more celebrities and fashion icons are featured in editorial spreads. - **Playful Fashion Shoots:** Growing trend of incorporating playful and unconventional themes in fashion shoots offers opportunities for creativity and brand differentiation. ### Industries Being Reshaped - **Activewear:** Opportunities to create fashion-forward activewear that is both stylish and functional, appealing to consumers seeking to blend fashion and fitness in their lives. - **Luxury Fashion:** Opportunities for luxury fashion brands to incorporate athletic elements into their collections and appeal to a new market segment seeking fashion-fitness hybrid styles. - **Fashion Photography:** Growing demand for unconventional and playful fashion shoots create opportunities for fashion photographers to showcase their creativity and differentiate their work from competitors. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Collaborative Couture Fashion Lines](https://www.trendhunter.com/trends/bach-mai.md)