# Futuristic Minimalism Retailers Amsterdam's White Store Boasts a Sleek and Sterile Interior Design By Jana Pijak | Published 2014-10-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sterile-interior-design References: [fubiz.net](http://www.fubiz.net/2014/10/24/white-store-in-amsterdam-by-xml/) & [public.x-m-l.org](http://public.x-m-l.org/) The sterile interior design concept for Amsterdam's White Store was conceived by XML's creative team. The minimalist space is located inside a 17th century tunnel that has been transformed into a shop that sells health drinks and water. Much like its fluid products, the White Store references a pharmaceutical theme and features a translucent central element that acts as its focal point. The space also features illuminated shelves that are stocked with their bottled products. Amsterdam's futuristic retailer is painted a stark white that matches with the ambiguous and utilitarian uniforms of its employees. The shop's sterile interior design is like something out of a modern sci-fi film and is evocative of the retailer's powerful brand identity. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 58% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Minimalism Retail:** The trend of minimalist retail spaces with futuristic design is increasing with the growth of health-centric consumer market. - **Pharmaceutical Branding:** Brands selling health-related products are taking inspiration from pharmaceutical design, with an emphasis on utilitarian and sterile interiors to attract consumers. - **Translucent Elements:** The use of translucent elements as the focal point of a retail store is becoming a trend in futuristic and minimalist interior design. ### Sectors Adopting This - **Health Food and Drink:** Minimalist and futuristic interior design is a disruptive innovation opportunity for the health food and drink industry as they compete for consumers in a crowded market. - **Pharmaceuticals:** The use of pharmaceutical branding principles and design elements can be a disruptive innovation opportunity for the pharmaceutical industry in terms of product packaging and branding. - **Home Decor and Design:** The trend of minimalist and futuristic interior design can be a disruptive innovation opportunity for the home decor and design industry as consumers are increasingly looking for unique and innovative designs for their living spaces. ## Related on Trend Hunter - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md)