# International Awareness-Bringing Events Illumina Recently Ran Its Steps Against Cancer Campaign By Kalin Ned | Published 2024-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/steps-against-cancer References: [accesswire](https://www.accesswire.com/937439/illumina-leads-the-way-with-its-steps-against-cancer-campaign)  [Illumina's](https://www.trendhunter.com/trends/biological-research) recent Steps Against Cancer campaign exemplifies the company's focus on early cancer detection and community engagement through a series of international events. Over a month, employees took part in both physical and virtual activities, with the aim of aligning with [breast cancer awareness](https://www.trendhunter.com/trends/thrive-causemetics1) initiatives and supporting cancer research organizations worldwide. As a new presenting sponsor of the Making Strides Against Cancer event in San Diego, Illumina engaged in direct community support, as well. Chief Commercial Officer Everett Cunningham shared about the event: "Illumina is all about days like this-advancing solutions in oncology and connecting with the community. We couldn't be more honored to support the [American Cancer Society](https://www.trendhunter.com/trends/extended-stay-america). Illumina is sponsoring this event for the first year, and we are so proud to be a part of this special day." Beyond individual events, the Steps Against Cancer campaign reflects Illumina's broader commitment to public health advancements and personalized medicine. Image Credit: Kristy Walker ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 31% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Personalized Medicine Campaigns:** Campaigns focused on personalized medicine offer unique opportunities to engage communities while advancing medical research. - **Virtual-physical Event Hybrids:** Combining virtual and physical activities in campaigns allows for greater participation and inclusivity. - **Corporate-sponsored Health Initiatives:** Corporate sponsorship of health events enhances brand image while directly contributing to public health causes. ### Where This Applies - **Healthcare and Medicine:** The healthcare industry benefits from campaigns that align with advancements in early detection and personalized treatments. - **Event Planning and Management:** The rise of hybrid events creates new strategies and opportunities for the event management industry. - **Corporate Social Responsibility:** Corporate endeavors in social responsibility enrich community relations and support societal wellbeing. ## Related on Trend Hunter - [Tech-Forward Cancer Research Alliances](https://www.trendhunter.com/trends/cancer-ai-alliance.md) - [Awareness-Promoting Medical Initiatives](https://www.trendhunter.com/trends/newmedical-technology.md) - [Awareness-Raising Lung Cancer Campaigns](https://www.trendhunter.com/trends/give-a-breath-5k.md) - [Resilience-Celebrating Cancer Campaigns](https://www.trendhunter.com/trends/extended-stay-america.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Cancer-Focused CSR Initatives](https://www.trendhunter.com/trends/sovereign-trust.md) - [Cancer Awareness-Supporting Cannabis Initiatives](https://www.trendhunter.com/trends/ethos-cannabis.md) - [Awareness-Raising Pancreatic Cancer Campaigns](https://www.trendhunter.com/trends/change-the-course.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md)