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# Jalapeño-Flavored Snack Mixes
Trader Joe’s Stepping It Up Spicy Snack Bar Mix Has a Little Heat

By Katherine Pendrill | Published 2020-12-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/stepping-it-up-spicy-snack-bar-mix
References: [traderjoes](https://www.traderjoes.com/digin/post/stepping-it-up-spicy-snack-bar-mix)

This year, you can ditch the sweet snacks in favor of something with a little kick thanks to [Trader Joe's](https://www.trendhunter.com/trends/crunchy-chili-onion-peanuts) new Stepping It Up Spicy Snack Bar Mix.

Trader Joe's new Stepping It Up Spicy Snack Bar Mix puts a savory and salty twist on the brand's original sweet and savory combination. The new remixed snack features a blend of [sweet jalapeño pretzel pieces](https://www.trendhunter.com/trends/festively-shaped-pretzels), spiced chile almonds, [spicy cheese corn sticks](https://www.trendhunter.com/trends/spicy-chex-mix), and some crispy chile lemon corn nuggets. As Trader Joe's describes the new mix "We find its composition to be rather harmonious, balanced with a variety of flavors, textures, and an enticing level of heat that makes it an ideal companion to a frosty glass of beer."

With just the right amount of heat, this new snack is perfect for holiday gatherings.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 25% | Activity: 54% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Spicy Snack Mixes:** Capitalizing on the popularity of spicy flavors in snack mixes, there is an opportunity to create innovative combinations that offer a balance of heat and flavor.
- **Remixed Snacks:** Remixing traditional snack combinations creates a unique and enticing snacking experience that appeals to consumers looking for something new and exciting.
- **Savory-sweet Blends:** Blending savory and sweet flavors in snack mixes offers a harmonious taste experience that satisfies different cravings and caters to a wide range of consumer preferences.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can explore innovative ways to incorporate spicy flavors and remix traditional snack combinations to create exciting new products.
- **Snack Food:** The snack food industry can capitalize on the trend of savory-sweet blends and develop creative snack mix varieties that cater to consumers seeking unique taste experiences.
- **Craft Beer:** Craft beer breweries can partner with snack food brands to create beer pairing experiences, leveraging the popularity of spicy snack mixes as the ideal companion to a frosty glass of beer.

## Related on Trend Hunter

- [Spicy Onion-Flavored Peanuts](https://www.trendhunter.com/trends/crunchy-chili-onion-peanuts.md)
- [Sweet Heat Popcorn Snacks](https://www.trendhunter.com/trends/hot-honey-popcorn.md)
- [Magical Snack Mixes](https://www.trendhunter.com/trends/enchanted-jangle.md)
- [Maple-Spiced Nut Mixes](https://www.trendhunter.com/trends/maple-spiced-nut-mix.md)
- [Tomato-Red Chile Crackers](https://www.trendhunter.com/trends/chile-crackers.md)
- [Streetcorn-Flavored Nut Mixes](https://www.trendhunter.com/trends/nuts-about-elote-mix.md)
- [Spicy Tempura Seaweed Snacks](https://www.trendhunter.com/trends/spicy-tempura-seaweed-snack.md)
- [Super-Spicy Snack Mixes](https://www.trendhunter.com/trends/spicy-snack-mix.md)
- [Candy-Covered Holiday Pretzels](https://www.trendhunter.com/trends/jingle-jangle-pretzel-twists.md)
