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# Flat-Top Revivals
Steppin' Up in B Magazine Brings Back 90s Men's Hairstyles

By Marissa Brassfield | Published 2011-06-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/steppin-up-in-b-magazine
References: [thefashionisto](http://thefashionisto.com/oshea-robertson-henry-by-alex-sainsbury-for-b-magazine/) & [bstorelondon](http://www.bstorelondon.com/)

Models Henry and O'Shea Robertson bring back [90s hairstyles](https://www.trendhunter.com/trends/buzz-collection) like the flat-top for Steppin' Up in B magazine. Photographer Alex Sainsbury captures the two in stylish separates from the likes of Omar Kashoura, Tim Soar, Ian Batten and B Store; fashion editor Jason Hughes styled the editorial.

Steppin' Up in B Magazine features an almost timeless, global look at fashion. In one shot, a [two-tone track jacket](https://www.trendhunter.com/trends/90sinspired-soccer-collection) is brought up to the present with a three-quarter length and double-breasted peacoat reinterpretation; in another, a standard blazer is reinvented with the addition of a simple gold belt cinched at the waist. Still other styles are completely novel, such as the blazer with elasticized wrists and drawstring ties at the waist or a brown patchwork blazer with a flat collar.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 42% | Activity: 57% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Why This Trend Is Growing

- **90s Hairstyle Revival:** Disruptive innovation opportunity: Create a line of hair products and accessories specifically tailored to recreating popular 90s hairstyles.
- **Timeless Fashion:** Disruptive innovation opportunity: Develop a sustainable fashion brand that focuses on classic styles that can be adapted to different eras.
- **Innovative Blazer Designs:** Disruptive innovation opportunity: Introduce blazers with unique features like elasticized wrists and drawstring ties to offer a modern twist to a traditional garment.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Incorporate sustainable and eco-friendly practices into the fashion industry to meet the growing demand for ethical clothing.
- **Haircare:** Disruptive innovation opportunity: Develop advanced styling products and tools that cater to specific hairstyles, including those from different eras like the 90s.
- **Men's Accessories:** Disruptive innovation opportunity: Create a line of unique and functional accessories for men, such as belts and ties, that enhance traditional garments and offer innovative features.

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