# Co-Branded NFT Sneakers STEPN x adidas Genesis Sneakers is a Limited-Edition NFT Collection By Laura McQuarrie | Published 2024-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stepn-x-adidas-genesis-sneakers References: [newswire](https://www.newswire.ca/news-releases/leading-move-and-earn-app-stepn-partners-with-adidas-on-exclusive-nft-sneakers-887747556.html)  Move-and-earn lifestyle app [STEPN](https://www.trendhunter.com/trends/digital-sneakers) co-created the STEPN x [adidas](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori) [Genesis Sneakers](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost) collection of NFT sneakers and it's dropping soon on STEPN's sister NFT marketplace, MOOAR. The collection is set to be distributed via a two-phase raffle, and during the first phase, 200 NFTs have been reserved for the most loyal users. The following phase will be a public raffle sale of the remaining STEPN x adidas Genesis Sneakers. The Solana-based generative NFT collection boasts thousands of unique styles inspired by some of the most well-known silhouettes from the brand, and it unites the rewards of physical movement with digital assets. This co-branded collection of NFT sneakers kicks off a one-year partnership between STEPN and adidas that will include additional NFT drops, plus wearable physical items. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 76% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Generative NFT Collections:** The STEPN x adidas Genesis Sneakers leverage Solana-based tech for thousands of unique digital assets inspired by iconic silhouettes. - **Move-and-earn Partnerships:** The partnership between STEPN and adidas merges physical movement rewards with digital creations, offering a new engaging experience. - **Exclusive NFT Raffle Sales:** The two-phase raffle distribution model of the NFT collection highlights a unique approach to engaging loyal users and the wider public in limited-edition releases. ### Where This Applies - **Fashion Industry:** The collaboration between STEPN and adidas showcases the potential for blending fashion, technology, and digital assets to create exclusive products. - **Gaming Industry:** The incorporation of rewards for physical movement in the NFT collection suggests opportunities for gamification within the digital asset space, catering to active engagement. - **Tech Industry:** The use of Solana blockchain technology in the creation of the NFT sneakers collection signifies the innovative intersections between tech platforms and fashion brands. ## Related on Trend Hunter - [Co-Branded Digital Sneakers Collections](https://www.trendhunter.com/trends/digital-sneakers.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Collectible Virtual Sneakers](https://www.trendhunter.com/trends/stepn-go-x-casio.md) - [3D Metaverse Sneakers](https://www.trendhunter.com/trends/ebit.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [Phygital Sneaker Collections](https://www.trendhunter.com/trends/unicorn.md) - [Exclusive GenAI Sneakers](https://www.trendhunter.com/trends/balmain-and-ant-kai.md)