# Denim-Clad Rebel Portraits The Stephen James Men's Health Fashion Feature is Rugged By Jana Pijak | Published 2013-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stephen-james References: [malemodelscene.net](http://www.malemodelscene.net/editorial/stephen-james-mens-health/) & [malemodelscene.net](http://www.malemodelscene.net/models/stephen-james/) Breakthrough model Stephen James stars in this latest fashion feature for lifestyle publication Men's Health Spain. James is captured by photographer Edu Garcia's lens while posing in a wardrobe of denim-enriched menswear ensembles that exude a rebellious air. Embracing the [Canadian tuxedo look](https://www.trendhunter.com/trends/fall-denim-styles), this rugged editorial, entitled 'Las Nuevas Reglas del [Denim](https://www.trendhunter.com/trends/denim-001)' teaches today's modern gentleman about the [new rules of denim](https://www.trendhunter.com/trends/anatomic-denim). Whether sporting casual denim combinations or pairing the durable textile with tailored outerwear pieces, tattooed model Stephen James pulls off a range of both effortlessly cool and sophisticated looks. The Elite Models face shines in this jean-clad image series for Men's Health Spain. Shining a light on the timeless material, this editorial proves that a touch of denim never goes out of style. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 90% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Denim-enriched Menswear:** Opportunity for fashion brands to innovate by creating new denim-focused collections that combine rebellious style with sophistication. - **Casual Denim Combinations:** Opportunity for retailers to capitalize on the trend of pairing casual denim outfits with tailored outerwear to create effortlessly cool looks. - **Timeless Denim:** Opportunity for denim manufacturers to promote the durability and longevity of the material as a key selling point for consumers. ### Where This Applies - **Fashion Brands:** Fashion brands can leverage the rugged and rebellious trend of denim-enriched menswear to create disruptive collections. - **Retailers:** Retailers can tap into the trend of casual denim combinations paired with tailored outerwear to offer customers effortlessly cool looks. - **Denim Manufacturers:** Denim manufacturers can market the timeless appeal of denim by emphasizing its durability and longevity as a selling point. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Menswear Brand Expansions](https://www.trendhunter.com/trends/silver-denim-collection.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md)