# Boot-Licking Photography The Best Brights from the SS11 Runway Shot by Stephen Gell By Chalaine Mantha | Published 2011-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stephen-gell References: [freakdeluxe](http://freakdeluxe.co.uk/rainbow-bright/) & [letmeseeyourwears](http://www.letmeseeyourwears.com/rainbow-bright/) Stephen Gell photographed the best [bright outfits](https://www.trendhunter.com/trends/vowels-1) found on the SS11 runways. The editorial is called Rainbow Bright and features outfits from brands such as Pinko, Dr Martens, Jaeger and Folli Follie. The colorblocked fashion is sure to get you excited for the upcoming season. Throughout the shoot, you will find dresses, [boots, jackets](https://www.trendhunter.com/trends/melissa-x-maldito) and more. The happy model and Stephen Gell provide a fun and quirky photoshoot that will make you smile. **Implications** - DIG DEEPER. WHY IS A SHOCK TACTIC MORE EFFECTIVE NOW THAN EVER? Consumers greatly appreciate images that strike them immediately off the bat. Buyers are attracted to things that stand out from a crowd and businesses could profit by using [shock tactics and arresting images](https://www.trendhunter.com/trends/asos-inspired-by) in their campaigns or brand to entice the consumer. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Shock Tactics:** Using shocking and arresting images in campaigns to stand out from the competition. - **Colorblocked Fashion:** Designing and showcasing fashion pieces with color blocking techniques. - **Fun and Quirky Photoshoots:** Creating photoshoots that are lighthearted, whimsical, and make the viewer smile. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to create colorblocked designs and integrate shock tactics into their marketing strategies. - **Advertising and Marketing:** Opportunity for agencies to develop campaigns that utilize shock tactics to captivate audience attention. - **Photography:** Opportunity for photographers to specialize in fun and quirky photoshoots for brands, magazines, and publications. ## Related on Trend Hunter - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)