# Fragile Plaster Packaging These Breakable Hearts Make a Smashing Valentine's Day Present By Sandra Winn | Published 2009-01-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/stephen-einhorns-breakable-heart-packaging References: [trendhunter](http://trendhunter.com/sandrawinn) & [stepheneinhorn](http://www.stepheneinhorn.co.uk/product_list.asp?p_subcategory=VA11) Breaking hearts on Valentine’s Day is something most people try to avoid, unless we’re talking about these adorable and [breakable heart packages](https://www.trendhunter.com/trends/heartshaped-jewelry) by Stephen Einhorn. A jewel is encased in the plaster heart package which the recipient must break in order to open. Einhorn’s breakable packaging is unique and, even better, not limited to the standard red heart. On the contrary, when you place your [jewelry order](https://www.trendhunter.com/trends/valentines-day-jewelry1) you can specify a black, red, blue, gold, pink or silver heart. Most of the jewelry featured in the gallery is from Stephen Einhorn’s ‘Rock-N-Roll’ collection. I love it—there’s skulls, crossbones, and a fang ring tainted with rubies for a chilling blood effect. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 58% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Breakable Packaging:** There is an opportunity to create breakable packaging for other gift items. - **Unconventional Packaging:** There is a trend towards using unconventional packaging for gift items to create a unique experience. - **Interactive Packaging:** There is a demand for packaging that requires the recipient to interact with it. ### Sectors Adopting This - **Jewelry:** Jewelry companies can integrate breakable packaging in their product offerings to create an interactive and unique experience for their customers. - **Gift:** Gift companies can explore using unconventional packaging for their products to differentiate themselves from traditional gift companies. - **Arts and Crafts:** Companies in the arts and crafts space can offer DIY breakable packaging kits as a fun and unique activity for people to create their own personalized gift packaging. ## Related on Trend Hunter - [Heart-Shaped Decorative Pieces](https://www.trendhunter.com/trends/heartbreak-crystal.md) - [Cheeky Jewelry Valentine's Day Ads](https://www.trendhunter.com/trends/prya.md) - [Conversation Candy Jewelry](https://www.trendhunter.com/trends/zales-x-sweethearts.md) - [3D-Printed Valentine's Day Chocolates](https://www.trendhunter.com/trends/valentines-day-bonbons.md) - [Valentine's Beef Jerky Hearts](https://www.trendhunter.com/trends/meathearts.md) - [Surreal Love-Themed Sculptures](https://www.trendhunter.com/trends/joakim-ojanen.md) - [Curated High-End V-Day Collections](https://www.trendhunter.com/trends/valentines-day-gift-selection.md) - [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md)