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# Seaside Normcore Editorials
Stephanie Joy Field Stars in this Sophisticated WSJ Magazine Feature

By Jana Pijak | Published 2014-06-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/stephanie-joy-field
References: [designscene.net](http://www.designscene.net/2014/06/stephanie-joy-field-wsj-magazine.html) & [designscene.net](http://www.designscene.net)

Stephanie Joy Field stars in this beach-side editorial for WSJ Magazine's latest issue. The model is captured by photographer Daniel Riera's lens for the 'Easy Breezy' fashion story that graces the publication's July/August 2014 issue.

Embracing modern minimalism, the 'Easy Breezy' image series for WSJ Magazine features styling by Vanessa Traina who dresses her model muse in [monochromatic and ambiguous pieces](https://www.trendhunter.com/trends/jiyongkim-fw25). The elegant ensembles range from dresses to layered separates that evoke the essence of normcore, fashion's latest movement that rejects clothing with a loud and eye-catching statement.

Instead normcore is all about minimalism and is a nod to 90s nostalgia. Instead of focusing on ornamentation and eye-catching prints, Stephanie Joy Field's latest feature highlights simplistic pieces that marry aesthetics with functionality.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 39% | Activity: 40% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Modern Minimalism:** The 'Easy Breezy' fashion story embraces modern minimalism, offering opportunities for minimalist fashion brands to disrupt the market.
- **Normcore Movement:** The editorial highlights the normcore movement, presenting an opportunity for fashion brands to cater to the growing demand for minimalistic and functional clothing.
- **90s Nostalgia:** Stephanie Joy Field's feature taps into the 90s nostalgia trend, creating an opportunity for brands to reintroduce and reimagine past fashion styles and aesthetics.

### Sectors Adopting This

- **Fashion:** The fashion industry can leverage the 'Easy Breezy' editorial's focus on modern minimalism and normcore to create disruptive fashion lines and marketing strategies.
- **Photography:** The 'Easy Breezy' editorial presents an opportunity for photographers to explore and capture the essence of modern minimalism and normcore in their work.
- **Publishing:** WSJ Magazine's 'Easy Breezy' editorial showcases the potential for publishers to create content and features that cater to the growing interest in minimalistic and nostalgia-driven fashion trends.

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