# Celebrated Point Guard Kicks The Under Armour Curry One Low Kicks Follow Steph Curry's NBA Title By Rebecca Byers | Published 2015-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steph-curry References: [freshnessmag](http://www.freshnessmag.com/2015/06/19/under-armour-curry-one-low-bolt-orange/) Following Steph Curry's impressive performance in the 2015 [NBA](https://www.trendhunter.com/trends/anthony-edwards-2) Championship, the star point guard's main sponsor [Under Armour](https://www.trendhunter.com/trends/fox-1) has released a low-top version of the popular silhouette. Available after July 17, the Under Armour Curry One Low-Tops will be released in the bold Bolt Orange hue. The dynamic pair of low-top Curry One's provide the opportunity to test out the championship winning footwear technology while matching up with Steph Curry himself. An enormous marketing opportunity for the brand, Steph Curry's recent stellar performance and the inevitable buzz surrounding him because of it are sure to boost Under Armour's visibility in the world of basketball, most importantly with fans. Aiming to follow a similar path that launched the [Jordan](https://www.trendhunter.com/trends/hornetscolored) brand into iconic status, given that Steph Curry has been the most visible endorsed athlete to date for Under Armour. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Low-top Basketball Shoes:** The release of the Under Armour Curry One Low-Tops presents an opportunity for other athletic brands to explore the market for low-top basketball shoes. - **Athlete Brand Endorsements:** Under Armour's success with Steph Curry's endorsement highlights a trend in which brands seek to align themselves with high-performing athletes to increase visibility and credibility. - **Colorful Sports Footwear:** The bold Bolt Orange hue of the Curry One Low-Tops demonstrates a trend in which sports footwear brands are experimenting with vibrant and eye-catching colors. ### Industries Being Reshaped - **Athletic Footwear:** The release of the Under Armour Curry One Low-Tops presents an opportunity for athletic footwear brands to explore the market for low-top basketball shoes. - **Sports Marketing:** Under Armour's success with Steph Curry's endorsement highlights a trend in which brands seek to align themselves with high-performing athletes to increase visibility and credibility. - **Fashion and Accessories:** The bold Bolt Orange hue of the Curry One Low-Tops demonstrates a trend in which fashion and accessories brands are experimenting with vibrant and eye-catching colors in their product offerings. ## Related on Trend Hunter - [Bold-Colored Accented Sneakers](https://www.trendhunter.com/trends/fox-1.md) - [Sleek Curry-Colored Sneakers](https://www.trendhunter.com/trends/reverse-curry.md) - [Athlete-Collaborative Low-Cut Shoes](https://www.trendhunter.com/trends/chevy-edition.md) - [Signature Court Shoe Styles](https://www.trendhunter.com/trends/shai-001-1.md) - [Agile Eye-Catching Basketball Shoes](https://www.trendhunter.com/trends/anta-kai-1.md) - [Basketball Performance Sleek Footwear](https://www.trendhunter.com/trends/shai-001.md) - [Athlete-Approved Performance Shoes](https://www.trendhunter.com/trends/kai3-performance-shoe.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md)