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# Pickup Truck Wagons
The Step 2 Ford F-150 Kids Wagon is Inspired by the Heavy-Duty Vehicle

By Jana Pijak | Published 2015-10-16 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/step-2-ford
References: [walmart](http://www.walmart.com/ip/Step2-Ford-F-150-Raptor-2-in1-Ride-On/35743570) & [step2](http://www.step2.com/)

The Step 2 Ford F-150 model is a baby wagon that draws inspiration from the heavy-duty vehicle. In addition to its clever and car-themed design, this baby wagon is also incredibly functional.

Its attached lever lets parents push babies and toddlers around as they sit inside while the mini vehicle's trailer is ideal for storage. In addition to cup holders that are perfect for storing water bottles or juice boxes, the trailer boasts additional space for toys or active sports equipment like balls or frisbees. This convenient wagon will appeal to parents who want to expose their children to more outdoor play and makes carrying snacks, beverages and toys hassle free thanks to the Step 2 Ford F-150 model's built-in storage compartments.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 4% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages)

## Key Themes

### Key Themes Behind This Trend

- **Kids' Wagons:** The popularity of car-inspired baby wagons presents an opportunity for toy companies to create a line of vehicles that mimic popular cars such as a Tesla or Porsche.
- **Functional Baby Gear:** The Step 2 Ford F-150 wagon's design presents an opportunity for baby gear manufacturers to create more functional and versatile products such as those with built-in storage compartments.
- **Outdoor Play:** The Step 2 Ford F-150 wagon presents an opportunity for toy companies to create more outdoor play products that allow kids to explore in a safe and fun environment.

### Where This Applies

- **Toy Manufacturing:** The popularity of kids' wagons offers toy manufacturers a chance to innovate and create toy cars and trucks with versatile storage options.
- **Baby Gear Manufacturing:** The functional and versatile design of the Step 2 Ford F-150 wagon can be emulated to create more practical and multipurpose strollers, carriers, and other baby gear.
- **Sporting Goods:** The built-in storage compartments of the Step 2 Ford F-150 wagon can inspire sporting goods manufacturers to create similar products ideal for transporting sports equipment and accessories.

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