# Clean-Ingredient Pretzel Sticks Stellar Snacks Formulated Its Pretzel Snacks with Vegan Butter By Laura McQuarrie | Published 2022-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stellar-snacks References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20713-stellar-snacks-seeking-to-elevate-the-pretzel-experience) & [stellarsnacks](https://stellarsnacks.com/collections/frontpage)  Stellar Snacks sets itself apart by making uniquely flavored pretzel snacks that are formulated with vegan butter and in some cases, depending on the flavor, sweetened with monk fruit extract. With flavors like [Bold & Herby](https://www.trendhunter.com/trends/pretzel-braids), [Maui](https://www.trendhunter.com/trends/maui-mama-melt) Monk and [Sweet](https://www.trendhunter.com/trends/milos-peach-sweet-tea) & Sparky, the brand goes above and beyond traditional salty pretzel varieties by incorporating ingredients for every flavor preference. Stellar Snacks debuted at the 2022 Winter Fancy Foods Show and its products are manufactured in Delyse’s 100,000-square-foot plant in Carson City, Nevada with two processing lines. With the company in the process of opening a 475,000-square-foot plant with six lines in Reno, it is poised to become one of the biggest manufacturers of pretzels in the country. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 52% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Snack Revolution:** The rise of vegan snacks catering to different flavor preferences presents an opportunity for innovation in the snack industry. - **Clean-label Snacks:** The shift towards clean and transparent ingredient labels in snack products presents an opportunity for reformulation and rebranding for snack manufacturers. - **Plant-based Ingredients:** The increasing popularity of plant-based ingredients in snacks presents an opportunity for ingredient suppliers and manufacturers to explore the potential of these ingredients in different applications. ### Who This Affects Most - **Snack Manufacturing:** Snack manufacturers can capitalize on the vegan snack revolution and clean-label trend to respond to consumer demand for healthier and more sustainable snacks. - **Ingredient Suppliers:** Ingredient suppliers can explore the potential of plant-based ingredients in snack applications to meet the growing demand for more sustainable and healthier snack options. - **Food Packaging:** As the demand for eco-friendly and sustainable packaging grows, there is an opportunity for food packaging companies to partner with snack manufacturers and offer innovative packaging solutions for these products. ## Related on Trend Hunter - [Crispy Superfood Pretzels](https://www.trendhunter.com/trends/stellar-pretzel-thins.md) - [Mustardy Pretzel Snack Products](https://www.trendhunter.com/trends/pretzel-braids.md) - [Free-From Sourdough Pretzel Snacks](https://www.trendhunter.com/trends/knead-ems.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Crispy Hybrid Snack Crackers](https://www.trendhunter.com/trends/sea-salt-pretzel-snackers.md) - [Grain-Free Naan Pretzels](https://www.trendhunter.com/trends/naan-pretzels.md) - [Gluten-Free Filled Pretzels](https://www.trendhunter.com/trends/filled-pretzels1.md) - [Pretzel-Tasking Kits](https://www.trendhunter.com/trends/pretzel-flavors.md) - [Dippable Plant-Powered Snacks](https://www.trendhunter.com/trends/sweet-n-salty-dippsterz.md)