# Sports-Themed Wine Campaigns Stella Rosa Wines Targets Female College Students with New Campaign By Kalin Ned | Published 2024-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stella-rosa-wines1 References: [stellarosawines](https://stellarosawines.com/) & [espnladreamticket](http://espnladreamticket.com/)  Stella Rosa Wines has positioned itself as a contender in the increasingly popular non-beer beverage market for college sports fans, particularly targeting the growing number of female viewers. As part of this effort, the brand has partnered with [ESPN Los Angeles](https://www.trendhunter.com/trends/beverage-campaign) for a sweepstakes offering tickets to the National College Football Championship Game. This initiative not only aligns Stella Rosa Wines with college football culture but also highlights its appeal as a wine choice for fans looking for an alternative to traditional beer options. [Stella Rosa Wines'](https://www.trendhunter.com/trends/stella-rosa-non-alcoholics) focus on appealing to female sports enthusiasts is timely, given the rise in female viewership within college football. Studies show that 57% of women identify as sports fans, and a significant portion favor wine over beer. This shift in beverage preferences makes Stella Rosa’s portfolio, which includes [wine cans](https://www.trendhunter.com/trends/tuttavia) and wine slushies, particularly relevant for those seeking convenience and flavor without compromising the celebratory aspect of game day. Image Credit: Stella Rosa Wines ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 54% | Freshness: 30% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-beer Beverage Market:** The rise in popularity of non-beer beverages among college sports fans reflects a shift in consumer preferences towards diverse and sophisticated drink options. - **Female Sports Enthusiast Demographic:** Increasing female viewership in college football highlights a significant market ready for targeted, sport-themed beverage campaigns that resonate with their preferences. - **Convenient Wine Solutions:** Innovative wine offerings, such as wine cans and wine slushies, are emerging as convenient alternatives for sports fans seeking easily portable and flavorful drink options. ### Where This Applies - **Beverage Industry:** The beverage industry is witnessing a diversification with the rise of sports-themed wine campaigns specifically targeting non-traditional beer drinkers. - **Sports Marketing:** Sports marketing initiatives are evolving to include partnerships between brands like Stella Rosa Wines and major sports networks to capture untapped consumer segments. - **Event Promotions:** The event promotions industry is exploring new engagement strategies by offering appealing sweepstakes, such as tickets to major sporting events, to attract diverse audiences. ## Related on Trend Hunter - [Football Mom Wine Ads](https://www.trendhunter.com/trends/barefoot-bandwagon-box.md) - [Vibrant Non-Alcoholic Wines](https://www.trendhunter.com/trends/stella-rosa-non-alcoholics.md) - [Celebratory Wine Rebates](https://www.trendhunter.com/trends/stella-rosa-wines.md) - [Unique Wine Flavors](https://www.trendhunter.com/trends/watermelon-chili.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Spicy Low-Alcohol Wines](https://www.trendhunter.com/trends/the-spicy-series.md) - [Premium Flavored Brandys](https://www.trendhunter.com/trends/stella-rosa-brandy.md) - [Fruit-Flavored Aged Brandys](https://www.trendhunter.com/trends/stella-rosa-1.md) - [Sports-Themed Canned Cocktails](https://www.trendhunter.com/trends/spiked-vodka-cocktail.md)