# AR-Enabled Wine Apps The New 'Stella Rosa App' is the First-Of-Its-Kind from a Major Wine Brand By Niko Pajkovic | Published 2021-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stella-rosa-app References: [prnewswire](https://www.prnewswire.com/news-releases/stella-rosa-wines-launches-first-ever-wine-app-301354219.html) & [stellarosawines](http://stellarosawines.com) Italian winemaker [Stella Rosa](https://www.trendhunter.com/trends/stella-rosa-wines) has launched the 'Stella Rosa App,' a first-of-its-kind application for a major wine brand. The new app will utilize [augmented reality technology](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box) and offer users features such as screen filters, in-app games, store locators, exclusive discounts, and merch giveaways. The app will be available on mobile devices, downloadable from both the App Store for [iPhones](https://www.trendhunter.com/trends/valet-425) and the Google Play Store for iOS and Android devices. A standout feature, the in-app game 'Stella Poppin,' will have users compete to earn a top spot on a leaderboard, which can be shared with friends via social media. In addition, every Wednesday, users will be notified by the app to opt-in for a chance to win prizes and discounts. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 19% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **AR Wine Apps:** The trend of developing augmented reality wine apps for enhanced user experience and engagement, providing opportunities for wine companies to stand out in a crowded market. - **Gamification of Wine:** Gamifying the wine experience through in-app games like 'Stella Poppin' can increase customer loyalty and provide opportunities for wine companies to collect valuable customer data. - **Exclusive Discounts & Giveaways:** Offering exclusive discounts, merchandise giveaways, and other perks through wine apps can encourage customer retention and drive sales. ### Where This Applies - **Wine Industry:** Wine companies can leverage augmented reality wine apps to offer innovative, engaging experiences for customers, driving brand loyalty and sales. - **Mobile App Development:** The development of augmented reality wine apps requires expertise in mobile app development, presenting opportunities for established and emerging mobile app development companies. - **Advertising & Promotion:** Wine companies can partner with mobile app developers and digital advertising agencies to promote their augmented reality wine apps and drive user engagement. ## Related on Trend Hunter - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [Interactive AI Sommeliers](https://www.trendhunter.com/trends/ai-sommelier.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [Celebratory Wine Rebates](https://www.trendhunter.com/trends/stella-rosa-wines.md) - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md) - [AI-Recommended Wine Apps](https://www.trendhunter.com/trends/sippd.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md)