# Exterior Interior Design Stella Nicolaisen H & M Home Staging Brings the Inside Outdoors By Amelia Roblin | Published 2011-01-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stella-nicolaisen-h-m-home References: [trendland.net](http://trendland.net/2011/01/15/stella-nicolaisens-interior-styling/) & [agentbauer](http://www.agentbauer.com/stylists/stellanicolaisen) These [Stella Nicolaisen](https://www.trendhunter.com/trends/le-bambole) [H&M Home](https://www.trendhunter.com/trends/hm-home) staging campaigns bring bed and bath out of their element. With open natural sets as bedroom and bathroom backdrops, these unfamiliar photographic scenes give homewares a fresh and breezy quality, surrounded in sea beaches, jungles and snow. The purpose of a house is to shelter, yet a successful one will also allow inhabitants to [connect with the outdoors](https://www.trendhunter.com/trends/hedge-and-arbour-house). Stella Nicolaisen H&M Home staging snapshots achieve that idealistic nature-loving way of life. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 77% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor-indoor Living:** Opportunity to offer home decor that can be used both inside and outside, blurring the line between outdoor and indoor spaces. - **Natural-set Staging:** Opportunity to offer home staging services that utilize natural settings, offering a unique and refreshing approach to showcasing properties. - **Nature-themed Homewares:** Opportunity to create homewares designed with nature-inspired elements, bringing a touch of the outdoors inside. ### Sectors Adopting This - **Home Staging:** Innovative ways to stage homes that offers a unique experience of outdoor and indoor, and leveraging the beauty of natural scenery. - **Home Decor:** Disrupting the home decor sector by offering products that can be used both inside and outside of homes to better connect inhabitants with nature. - **Homewares:** Offering nature-inspired homewares that meet the growing demand from consumers for products that bring the outside in. ## Related on Trend Hunter - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [Personalized Home Designs](https://www.trendhunter.com/trends/stofa.md) - [Luxe Toile Printed Capsules](https://www.trendhunter.com/trends/le-bambole.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Seaside Home Renovation](https://www.trendhunter.com/trends/casa-de-praia.md) - [Staged Room Design Projects](https://www.trendhunter.com/trends/dimensions-of-colour.md) - [Springtime Housewares Campaigns](https://www.trendhunter.com/trends/dunelm-the-home-of-bringing-in-spring.md) - [Palm Springs-Inspired Coastal Homes](https://www.trendhunter.com/trends/tonal-bliss.md) - [Home-Inspired Office Designs](https://www.trendhunter.com/trends/harella-house.md)