# Exclusive Sheep Wool Purses The Stella Mccartney Itsy Bitsy Bag is Made from Her Own Sheep's Fur By Tia Clarke | Published 2013-03-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stella-mccartney-itsy-bitsy References: [gizmodiva](http://www.gizmodiva.com/fashion/stella-mccartney-itsy-bitsy-falabella-tote-made-from-her-own-sheep.php) & [stellamccartney](http://www.stellamccartney.com/) The Stella McCartney Itsy Bitsy handbag is the latest [must-have bag](https://www.trendhunter.com/trends/josiie-bag) from the celebrated British fashion designer. We all know about Stella's Beatle dad’s and her late mum’s commitment to vegetarianism and animal rights, so this bag is a truly lovely gesture. The bag was created from the wool two of her own sheep (named Itsy and Bitsy) who live on Stella’s organic farm in the British countryside. It’s a smart move from the designer, which will get people thinking and talking about animal rights. The [hand-crafted bag](https://www.trendhunter.com/trends/softbag-collection) will also show that animals can be used in the production of products in a way that is not harmful to them. Not only does this bag have a message behind it, but it’s also super cute and cozy too. What’s not to love? ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Animal-based Products:** The utilization of animal by-products in a sustainable and ethical way is a disruption opportunity for the fashion industry. - **Eco-friendly Fashion:** An opportunity for the fashion industry to explore eco-friendly and sustainable materials and production methods. - **Animal Welfare:** An opportunity for companies to showcase animal-friendly initiatives through their products and create awareness for animal welfare. ### Where This Applies - **Fashion Industry:** An opportunity for fashion companies to explore sustainable and eco-friendly materials and production methods in their product offering. - **Animal Products Industry:** An opportunity for the animal products industry to explore sustainable and ethical methods of utilizing animal by-products that are not harmful to the animals. - **Environmental Industry:** An opportunity for the environmental industry to create awareness and promote sustainable and eco-friendly initiatives through fashion products and collaborations. ## Related on Trend Hunter - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Luxury Mycelium Bags](https://www.trendhunter.com/trends/stella-mccartney-frayme-mylo.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Designer-Backed Skincare Lines](https://www.trendhunter.com/trends/stella-mccartney-1.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Microscopic Handbag Designs](https://www.trendhunter.com/trends/microscopic-handbag.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Hedgehog-replicating Hand Clutches](https://www.trendhunter.com/trends/hedgehog-clutch.md) - [Luxe Toile Printed Capsules](https://www.trendhunter.com/trends/le-bambole.md)