# Athletic Couture Collaborations The Stella McCartney Adidas Winter Collection Delivers Luxury Wear By Jordy E | Published 2014-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stella-mccartney-adidas References: [fashiongonerogue](http://www.fashiongonerogue.com/shop-winter-14-adidas-stella-mccartney-collection/) & [adidas](http://www.adidas.com) The [Stella McCartney](https://www.trendhunter.com/trends/court-boost) Winter 2014 [Adidas](https://www.trendhunter.com/trends/entire-studios-x-adidas) collection merges upscale design with athleticism. [Performance gear and running shoes](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) are equally central to the line which will be sure to inspire those with a renewed dedication to fitness this new year. Whether one is looking to do an overhaul of gym regimens or remain true to their previous health commitments, this McCartney x Adidas range will have much to offer shoppers. Present in the line are warm printed vests, greyscale seamless tights, zip up hooded sweaters and speckled sneakers. Given the aesthetic appeal of these athletic pieces, they can be worn on the daily within a variety of settings, not just the track floor. This infuses the line with versatility and a mass sense of appeal. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Athletic Couture Collaborations:** Fashion brands collaborating with athletic companies to produce upscale performance gear and running shoes. - **Luxury Athletic Apparel:** Creating athletic wear with upscale designs to reach a new market of fashion-forward fitness enthusiasts. - **Multi-purpose Athletic Apparel:** Designing athletic wear that can be worn both for workout purposes and daily wear to appeal to a larger audience. ### Who This Affects Most - **Athletic Apparel Industry:** Opportunity to collaborate with high-end fashion brands to produce luxury athletic gear. - **Fashion Industry:** Opportunity to expand product offerings to include athletic wear designed in collaboration with athletic brands. - **Retail Industry:** Opportunity to tap into the growing market of fashion-forward fitness enthusiasts with upscale athletic apparel. ## Related on Trend Hunter - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Designer-Backed Low-Cut Sneakers](https://www.trendhunter.com/trends/court-boost.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)