# Olympic Gymnasts as Runway Models Stella McCartney for Adidas S/S 2009 By Ayman | Published 2008-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stella-mccartney-adidas-london-fashion-week-2009 References: [catwalkqueen](http://www.catwalkqueen.tv/2008/09/london_fashion_165.html) & [adidas](http://www.adidas.com/campaigns/stella08/content/fw08/?strCountry_adidascom=com&strBrand_adidascom=performance) The Stella McCartney for [Adidas](https://www.trendhunter.com/trends/zne-collection) Spring/Summer 2009 show at London Fashion Week was full of energy and movement as members of the [British Olympic gymnastics team](https://www.trendhunter.com/trends/airbourne-reserve) performed their routines dressed in the latest designs from the collection. I think that was a brilliant move to capitalize on the remaining buzz of the 2008 Beijing Olympic games, as well as showcase the collection’s beauty in action. I mean, how well can you model a leotard by just walking down the catwalk? Check out the video to see the athletes perform and model at the same time. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 14% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Athletes as Models:** There is an opportunity for brands to collaborate with athletes and showcase their products through dynamic and authentic presentations. - **Capitalizing on Sports Events:** Brands can leverage the hype and excitement surrounding sporting events to create unique and memorable fashion shows. - **Combining Fashion and Movement:** Creating fashion shows that emphasize movement and performance can provide a fresh and engaging experience for audiences. ### Where This Applies - **Sportswear:** Sports brands can explore new ways to showcase their products by integrating athletes into fashion shows. - **Fashion:** Fashion designers can experiment with incorporating movement and athleticism into their presentations to create a captivating experience. - **Events and Entertainment:** Event organizers can consider combining sports and fashion to create unique and exciting shows that attract diverse audiences. ## Related on Trend Hunter - [Crystal-Studded Olympic Leotards](https://www.trendhunter.com/trends/olympic-leotards.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Singer-Collaborative Activewear Capsules](https://www.trendhunter.com/trends/body-is-art.md)